now let's talk to you william cohan.me interesting ideas about how to change all this. first, let's figure out what's wrong. is the idea that hey, you know, if we just tell them they're being greedy and yell at them they'll be less greedy. does that make any sense? >> that's not working. to come back with $144 billion in bonuses after what we just all been through is really tone deaf to the extreme. >> right. the reality is i think tone deaf, who cares. they're taking the money and they're taking it home. from their perspective it makes all the sense in the world. like obama yelled at me. ooh! so isn't the real problem the incentive structure? >> absolutely. all their objective is to generate more revenue. if they find a new product like mortgage-backed securities, they just sell, sell, sell until a bubble is formed, the bubble explodes. meanwhile, they get paid for the revenue they generate. i'm suggesting if you really want to change with serious reform, get these guys to have more skin in the games like they used to w