. >> joining us now is jimmy williams, a democratic strategist and msnbc contributor. and hogan gidley, a republican strategist. both south carolina natives. hogan, when you see your former governor arguing with a cardboard poster on the side of the road, do you worry he may be losing more than just this election? >> one word, gravitas. look, everyone here is talking about this. jumping the shark, doesn't look good. mark sanford is in serious trouble down there in a district that should be his and should be his handily. the missteps you mentioned, including some you didn't mention, that have come out recent ly after he won the nomination have worked to torpedo the campaign and any momentum he had and any chance of a comeback. i still think it's going to be close, and quite frankly, we'll probably disagree, he could actually end up winning this thing but right now he's got serious problems to address and he's embarrassed the state on many, many occasions. this is just another one of those embarrassments. >> jimmy, when sanford first came out, he had an ad campaign called the god