analysis on the poppist party's rise and fall in the midwest the most important figure was williams jennings bryant and his speech that could hear and it's a big part of william sapphire and he sounds kind of squeaky and you got william jennings bryant the cross of gold and my own political hero when i was a kid richard known. i don't tell anybody. [laughter] >> so tell us how bryan and nixon. >> richard nixon would roll over in his grave to be compared william james bryan. they were aiming for the same thing. william jennings bryan became a poppist speaker moment and there was a belief that the financial system of the united states was tilted against farmers, specifically. ordinary people generally but farmers specifically. and they had a very specific complaint, namely, falling prices for farm products. the price of corn went down by half between the 1870s and the 1890s. wheat was comparable. cotton was a little bit more than. this was a very serious problem for farmers because farmers typically operate under conditions of debt. and debtors are very seriously disadvantaged when prices fall. if yo