william leach, a historian talks about these palaces of consumption, allowing women to see and be seen and fashionable clothing. thus changing shopping rituals forever. advertisements in retail shop displays. see this window? this does not happen too much today, does it? people gawking in the window to see what the new products are going to be. it will make high-fashion more visible. women will be more influenced interested in new clothing and owning new clothing. ready to wear clothing available in almost all marketplaces by the turn of the century. this is a shirtwaist, we see here, from the haberdasher in 1896 and here in "good housekeeping" from 1909. this shirtwaist an observers said was the one thing every woman wears from the fat cook in the kitchen to the woman who dresses upon incomes of millions. this unpolitically correct statement, of course, merely highlights how universal the shirtwaist was. everyone was wearing it. as clothing became available in these ready-to-wear establishments, they needed to be pretty simple, right? look at it, take it home, not do too much stitchin