. >> you mentioned in passing william randolph hearst. the extent to which pulitzer is remembered historically, tends to be paired with william randolph hearst. could you spend a couple minutes comparing and contrasting the two men? >> william randolph hearst -- i'm not belittling him but he was the best imitator of pulitzer. he studied pulitzer's methods. he bought a newspaper that was interestingly started by pulitzer's younger brother so every day when pulitzer open up the journal and realize this competitor might put him out of business he was competing with of the work of his brother. talk about sibling rivalry. william randolph hearst how did him on the less good aspects of their journalism, in raising greater sensationalism and was far more successful at that but the key moment is with the spanish-american war. many of you have heard mr. thomas talking about his book. during the spanish-american war these two papers competed in a way -- they began to make up stories. pulitzer was depressed over the loss of his daughter on jekyll isl

pulitzer was depressed over the loss of his daughter on jekyll island so william randolph hearst was is troops to compete against the world and pulitzer -- they knew if the piper collapsed they couldn't work for william randolph hearst so every of when this thing william randolph hearst did they tried to do equally. so the paper had a story about a colonel killed in the war with a really odd last name. the world picked up the story and reprinted in entirely. the next david journal announced if you look at his last name it is an anagram for week hole for the news. when the spanish-american war was over and the competition was over pulitzer came back to his senses and put out an edict that they couldn't engage in this sensationalistic journalism but the damage had been done a. of want to give a comparison to sherlock holmes and moriarty. i hope you all readhe las ..iving something away. they fight in switzerland and both fall to their deaths. history will always link -- open any history. william randolph hearst and pulitzer are linked. all the achievements i'm telling you about our los

and william randolph hearst in california had a zoo that he finally got rid of as the depression hit and even he had to watch his funds. and his zoo became the san francisco zoo. it became what is now the san francisco zoo. this idea of keeping an animal that is either rare or dangerous or both and then with the added value for some of being illegal is is something that seems to connect with people who want to exhibit their power. and see the animals as an extension of their egos. it's often somebody who has an engagement in illegal activity. a lot of drug smugglers seem to have their own private zoos. politicians or people who have political power, businessmen and women who have vast amounts of money and are looking for what to do with it. but those aren't the only type. and right here in washington i started my research with a woman, a woman i found north of spokane, just south of the canadian border who had been convicted along with her daughter of smuggling a monkey into the united states from thailand. it's, it was an extraordinary story, and she opened up her home and told me a

albert later sold the paper and it became the paper william randolph hearst got. what is great for me was my little moment of discovery was i found albert's memoirs with his granddaughter stored in paris. so this is the first offer albert's art of the story and it is not exactly flattering to his older brother. any of you have siblings would love this aspect. time for one more question and on will answer briefly. >> i miss -- >> come closer. >> i missed most of your presentation. but i was curious, newspapers versus media on television. i don't understand why anybody endorses a candidate? because i look at it as an objective field. >> why endorse a candidate in an objective field? this may be an issue of my age. when i grew up by learned how to be media savvy. the front page of the newspaper was a news. the owner who don't the editorial page express his or her opinion who would be elected and these two things don't always agree. any of you who have read the wall street journal wondered if the people on the editorial page are reading the front page because the fron