william randolph hurst is the citizen who would be king. william randolph hurst wanted his newspapers to be dramatic. his stories did not have to be real but full of stories he thought people wanted to read. it was an idea he seized and pushed to the limit. a hurst newspaper was essentially three things. headlines, comics and sports. hurst would single into a story and blast it for days, the headlines would breathlessly blare out the day's latest. if the news wasn't interesting enough on its own merit then a hurst reporter would make it so. for example without knowing yet exactly why a preacher ran off with an 18-year-old ward. a reporter wrote that the man was bitten by a love microbe that seemed to exist only in the long island neighborhood where the preacher lived. the preacher eventually wound up killing himself. and there's the story of the hurst reporter that sought a picture of a dead girl from the girl's mother. the reporter proceeded to set a fire in the back of the house. when the mother fled, he sneak into the house and stole the

>> if you have facebook money, i think it's like william randolph hurst who said something about at the it alive for 60 more years. so why not. >> bill: why not because you could make more money by doing something that might have a future. >> for him i think it is being involved and having that under his belt and he'll try to find ways to make it work on line. he says it can be profitable. i don't know if that is true but he'll try. >> bill: all right. cnn has a new boss jeff zucker coming over from nbc, and this week he made his first move. and long time contributes or again, he said no, thank you for a good run, but you are out of here. >> right. >> bill: so what does zucker -- is he going to remake the entire network? >> i think there is a core political stable that he will keep, and i think there is programming there that he likes, but he wants to expand the definition of what news is. he knows that news is more than just politics. he wants to bring in entertainment, sports coverage. he wants a morning show that can actually compete. he was the executive producer of the today show.