number one company that has invested and invested kr eed co is williams sanoma.have exploited them in a 360 degree om a omni channel explosion of sales. the website are superb, merchandise is incredible. whether it be the west elm, pottery barn or the plain old williams sanoma, they have reached something that amazon never will. they have the perfect ratio. second is nordstrom. when we pulled up with the president of the chain he told me that his companies had to invest billions of dollars online because he felt the legendary nordstrom customer service had been trumped by another retailer -- amazon. i almost fell out of my chair when i heard that. the company has built a fabulous web presence and has become a growth retailer by rolling out nordstrom rack stores. one coming near me in brooklyn. finally there's home depot which is proving that it understands it needs to relate to its community of customers. the site built in conjunction with salesforce.com allows you to connect with sales people and more importantly, other customers. i'm calling it crowd sourced ha