williams-sonoma.lever. 429 doll bread-maker, why anyone would spend $429 on a bread maker is beyond me. next to nearly identical bread maker priced at 279. the cheaper one wasn't moving you but the second they put it next to the expense seven one, oh, what a bargain. they snapped it up even though, a loaf of bread is like, dollars. go ahead. yeah. >> keep in mind that the function of the product, the fact that it makes bread is irrelevant. first of all, as to the second time you use it wash it, you never use it again. melissa: right. >> the idea of giving someone a present, williams-sonoma, impressive. most of them cost 400 bucks. one for 200. how can you pass that up? that is how they get you every time. melissa: beware of the stuff grouped together. maybe they're together to sort of trick you, to make you feel like you're getting a deal. this is another big one. we're also suckers for the number nine. anything that is something 99, right? why is this? >> because if you hear something is 19.99 or hea

. >> may be the ideal story is not banana republic or williams-sonoma but it is a one off boutique or men's near here.ore they have an online presence but going in there and saying the random and wonderful things they have is the shopping experience that works best. >> this is an opportunity to get in front of their customers and it is around gifting. we have a presence and the 19 stores in the three cities we are in. every single purchase you get free shipping and we are -- we have a physical presence and there are three flagship stores and that is a key off. instead of having to go home and request a pic you can do it in store. this is something that is not like our core business. the business is doing it from your home or office. banana republic was a good opportunity to get in front of their customers. >> it is like a dumbbell approach where you have a chance to reach customers. maybe your business is elsewhere. interesting stuff. we will keep watching shyp. remodeling platforms. the ceo is with us next on "bloomberg west." ♪ an onlineis platform. 25 million users. they have had s

. >> in other words, maybe your ideal story is not a banana republic or williams-sonoma, but a one-offe. a great clothing store where i go. that is the kind of thing. they have an online presence, but really going in and sing the random wonderful things that works best for them. anbanana republic was opportunity to get in front of their customers. what the partnership looks like we have aing -- presence in 19 stores. san francisco, miami, new york. you will get free shipping from shyp and we have a physical presence in their three stores. home andf having to go actually request a pickup, you can do it in store. this is something that is not our core business. that is doing it from your home and office. with banana republic, it was a great opportunity to get in front of their customers. >> you've got a chance to reach a lot of consumers. interesting stuff. we will keep watching shyp. thank you very much. platforms just announced from uplands. the ceo is with us next on "bloomberg west." >> i'm cory johnson. this is "bloomberg west." an online platform for remodeling is looking dominant.

williams-sonoma will do 46% of their business online. openingon will be stores in months. moving to multichannel. consumers want products available in all channels. >> scott galloway, i have to ask you before we go, what about the continued hacking? what does this mean about consumer confidence going forward? is this going to scare people off? my credit cards get turned off automatically when i leave the united states airspace, and people have become very wary of giving their credit card information out. this is probably the biggest threat to retail in the next 12 to 24 months. >> we seem to be hearing the stories every other week, every other month. why is this happening in 2014? >> well, technology, unfortunately, does not just for me in the good guys. you can make a bomb with a phone. the question is, how do we fight back? on the new iphone 6, there is a thumbprint technology. the good news is that the good guys are generally ahead of the curve on this. scott galloway, marketing professor at the nyu stern's school of business, thank you for joining us in the judeo. ever

it fits the tiffany, polaris, williams sonoma forecast that people will splurge for. listen to the conference for. it's as close as wall street will ever give you to a beautiful production. thursday will be the most exciting day of the week by far. at least in the small little world that i have, other than my fantasy football league. that's when united technologies has its investors day. this underperforming conglomerate in the red-hot groups of aerospace defense and heating, ventilation, and air-conditioning, lost its ceo recently and we still have no idea of the circumstances surrounding his departure. was he pushed out? did he want to keep the company as is? did the board of directors have a falling out with his performance? all i can tell you is that i think this is going to be one heck of a meeting, and my charitable trust, which has a hefty long position, eagerly awaits to find out what really happened here. a memo to your board. this is a public company and there are disclosure rules. maybe you should abide by them and tell us what happened on thursday. just on

>> billy, i called over to williams & sonoma earlier today, and they told me they have officially retiredk after islam starts to chide us about. >> we're the bad nation. >> it's unbelievable. billy, you said it last night. i was thinking the same thing. anybody out there who says that if we could have like tilted some fat pig back and poured water down his nose and got him to spill the stuff on the school massacre the day before and said no, don't go ahead with that, that's inhumane, something's flipped there. >> i know, i can't even fathom that. >> people live in a world of their own now. they create their own little world. >> you can torture people. you can torture logic too. >> billy. >> yes, you can torture logic. >> that's tortured logic. >> it certainly is. let's pivot into something nice. christmas eve one week from tonight, miller. >> yeah. >> and what is on your wish list this year? >> well, i asked them to get a picture. i don't know if they did. i'll see if it comes up or not. but i asked santa for a big honking forklift so i can carry around my entire set of your killing serie

lemonis: williams-sonoma, slate, citi simplicity, citi card bank. is all construction debt, as well? sal: um...i'm not sure. that i have to look at. lemonis: do you have any personal living expenses on these cards? sal: i'm sure there is. what's the big deal about that, honestly? lemonis: i agreed to $660,000 based on what you told me. now i'm finding out, living expenses really for this -- the target card really wasn't construction, and so my number really shouldn't be $660,000. sal: i'm not 100% sure what -- the cards are not even active. lemonis: but you were 100% sure to tell me that it was construction debt. you put this paper together. sal: yeah, i mean, we needed computers and stuff. it could be. i'm not saying no. lemonis: wasabi japanese steakhouse -- $230. sal: i went out with my family. lemonis: on the company credit card? sal: on the company credit card. lemonis: now i'm paying for your meals? this isn't sitting well with me. and i feel like you're lying to me about something. -sal: i'm not. -lemonis: but i feel like that because, little

>> williams sonoma. we heard about restoration hardware.at theper formance this past year i think they can continue going forward. >> we will come back with final trades. right! now you're gonna ask for my credit card - - so you can charge me on the down low two weeks later look, credit karma - are you talking to websites again? this website says 'free credit scores'. oh. credit karma! yeah, it's really free. look, you don't even have to put in your credit card information. what?! credit karma. really free credit scores. really. free. credit karma, i love you!. [laughs] when we're having this much fun, why quit? and bounty has no quit in it either. watch how one sheet of bounty keeps working, while their two sheets, just quit. bounty, the no-quit picker-upper. ♪ my baby drove up in a brand new cadillac. ♪ ♪ my baby drove up in a brand new cadillac. ♪ ♪ look here, daddy, i'm never coming back... ♪ discover the new spirit of cadillac and the best offers of the season. lease this 2015 standard collection ats for around $329 a month. >>> we wil

a lot of high praise for williams sonoma for that in-store pickup capability.aid 20% of their responds say they plan to spend more next year. traffic mostly in line with expectations at a number of places. we did not hear a lot of discussions about promotions. not as many mass promotions as we heard last year. although, nomura had a note out saying aeropostale, abercrombie & fitch were more promotional this year. you can buy retail stocks in an etf. there it is. that's the main one. this is a basket of all the big retailers. market cap weighted. that's at an historic high. it's only been around a few years. the consumer discretionary sector doing fine, and it's bounced in the last few days. that's certainly a very good sign. i wouldn't call it a blowout year but a decent year. a number of retailers have had decent moves up, where you tend to see selling pressure in the last seven or eight days of the year. zumiez, gap, kohl's, and nordstrom all have had decent decembers. guys, merry christmas. i'll see you next week. >> all right, bob. enjoy your time off. bond

and those likely to benefit the most from self-gifting include walmart, target, best buy, and william sonomamber of people saying our home values are going up. >> it's interesting you have a target or walmart. because when i walk into those stores i can't help but walk out with a bunch of stuff i never intended to buy when i went in. even with their online shopping they catch me. and i forgot i needed that while i'm buying for everybody. >> i've spent more on myself so far this holiday season than those on my checklist. it's so terrible. >> i haven't been that bad yet. >> i intend to buy for other people and then walk out with stuff for myself. >> they don't understand because they don't buy gifts. >> what do you not have? >> i bought a sweater yesterday that i didn't have. >> i have everything. >> yeah. your sweater of the month. did you see this? "squawk box" a golden globe nomination? squawk of the town. is that you? i don't see -- i didn't read this article, but apparently it says golden globe nomination squawk of the town. wait a minute it's birdman, michael keaton. >> it's a movie. yea

. >> selling online, williams-sonoma? >> i hope to but the focus is on line for now. we'll see. >> have you seen how many things a waffle iron can cook? >> yeah. >> it's a novel idea. i like it. it's a computer thing, but i got something for my wife, 17 things you can do with a waffle iron. you can make eagles in there. vegetables cookies, you can make, like all these different things. what else? >> brownies hash browns. number of things. >> your deal is going to be it's in the shape of a computer but i think we need to bring back the waffle iron in a big way. >> are there other shapes after this? >> the real tech people want a number pad, extension of the keyboard, like that could be a hash brown, but sticking with the keyboard for now. it's universal that everyone interacted with no matter if you're a senior or a child, you dealt with a keyboard. >> they are great waffles. what's the best waffle mix? we got to go. >> the blueberry mix is one ofmy favorites. it's just classic, but simple. >> out of the box, though. >> out of the box? i use the trader joe one. simple.

>> well, i got a gift card to a store in william sonoma they do these peppermint bark paws and they knowtly from human creations, a hand warmer and it charges your phone. staz warm for five hours you just put it in your pocket. >> you like that? >> definitely. >> elizabeth, some great ideas, appreciate it, thank you so much. >>> a special surprise for an inspirational coach. but, first, this is "today" on nbc. (vo) nourished. rescued. protected. given new hope. during the subaru "share the love" event, subaru owners feel it, too. because when you take home a new subaru, we donate 250 dollars to helping those in need. we'll have given 50 million dollars over seven years. love. it's what makes a subaru, a subaru. >>> we're back now with our special series with the nfl together we make football. >> this morning we'll introduce you to a woman who is a mom, a coach and inspiration. here's josh elliot. >> patriots on three. >> one, two, three! patriots! >> that was weak. that was weak. >> i'm the head coach of the tiny might. >> reporter: in sharletsville, virginia, you'll find a team of patri

>> something really fun is from william sonoma.l-rubber boot and lastly from human creations, hand warmer and it charges your phone. >> very nice. >> stays warm for five hours. >> i could use that. >> you like that? >> absolutely. >> great ideas, elizabeth. thank you very much. appreciate it. >>> coming up next, special surprise for an inspirational coach. first this is "today" on nbc. >>> we're back now with our special series, "together we make football." >> a mom, a coach and an inspiration. here is josh elliott. >> patriots on three. one, two, three. patriots! >> that was weak. that was weak. >> come on. >> i'm felicia garcia, i'm the head coach of the tiny patriots. >> in charlottesville, virginia, you'll find a team of patriots led not by bill belichick, but by a coach every bit as particular. >> no, no, straight lines. hustle back. run, run. why are we walking? >> they're ages 5, 6 and 7. you want to give them the basics and it's been working for us. they're amazing. >> all right. throw the ball. >> reporter: growing up in p