here is the man who did the willie horton going to work for romney. is there any evidence that this stuff works any more. >> i think it works in republican parties. if it's going to work anywhere, that's where it works. nationally, or in a general election it works less and less. that's why we we're seeing less overt appeal to racism and bigotry and even the gay stuff it's amazing how quickly culture has moved from an area where it's okay to demonize gay people and now it's not. now it's seen as a political liability. now we see an situation where african-americans are off the table. immigrants yes you can bash on them. but a cautionary tale. this was a big issue in the nevada senate race. harry reid was one of the few democrats to escape. did he so because the latino turnout was through the root in 2010. in the caucus on saturday only 5% of rep caucus scores from latino. they're losing it as a country as the country gets browner and the appeals are bad politics which is why you have karl rove, and murphy, a strategist, shaking their head in horror. t

the thing about the willie horton ad is that it resonated about dukakis on crime and it resonated with voters and undercut them and i don't know if you can do a negative ad and i would be curious about someone who completely undefines them and get away with it. maybe that's what the john -- it turned him into a war criminal in vietnam or something. >> he chose not to respond in the same way that dukakis has. we have kind of been operating under the unspoken assumption that negative ads are bad. i want to just challenge that for a little while here. >> it's very good for all the business that we're in here, but someone wrote in after the 2008 campaign about a negative ad, he wrote, what would we glean about current candidates about watching only their positive ads? that john mccain is a common sense conservative, that mike huckabee is unabashedly in favor of christmas. that rudy giuliani will kill terrorists with his bare hands? what's wrong with them? they work. i said why do -- is there any reason why they're not just a useful information device for voters. >> sometimes think they are

one was willy horton stabbing a boy 19 times.e sentence horton received 10 lifetime pass, he fled and stabbed mann and repeatedly raping his girlfriend. weekend passes, dukakis on crime. >> jay wrote a very interesting piece in the new yorker recently about that spot and i commend it to you. now, to 2004, one of the famous swift boat ads aimed at john kerry's ad in vietnam. they were originally cable but it's a great way to use negative tieing to create news. ♪ >> they had personally raped, cut off the ears, cut off heads. >> the accusations that john kerry made against the veterans who served in vietnam was just devastating. >> randomly shot at civilians. >> and it mutter me more than any physical wounds i had. >> cut off limbs, blown up bodies. >> that was part of the torture was to sign a statement that you had committed war crimes. >> razed villages. >> john kerry gave the enemy for free what i and many of my comrades in north vietnam and the prison camps took torture to avoid saying. it demoralizes. >> crimes committed on a

one was willie horton, he stabbed a boy 19 times, and despite a life sentence, he received sentence weekendsses, dukakis on crime. >> jane wrote a interesting piece about that spot in the "new worker." now to 2004, one of the famous swift boat ads aimed at john kerry's record in vietnam. it was an example of how to use creative advertising to create news. >> they had personally raped, cut off ears and cut off heads. >> the accusations that john kerry made against the veterans that served was devastating. >> randomly shot at civilians. cut off limbs. blown up bodies. >> that was part of the torture was to sign a statement that you had committed war crimes. >> raided villages. >> john kerry gave the enemy for free what i and many of my come radss in north vietnams in the prison camps took torture to avoid saying. >> crimes committed on day-to-day basis. >> dishonored his country and more importantly the people he served w he told them out. >> swift vote veterans for truth and responsible for the content of the advertising. >> here is a spot from 2008, where mccain's comments about the economy

one was willie horton. >> randomly shot at civilians. >> we can all point to an outrageous commercial or two or three or four. but on average, negative commercials are more likely to be factually correct and negative commercials are more likely to talk about issues. a new foundation discussion looks at current political and past campaign and their impact on american culture. look at this and past panels at political lives on line at the cspan political library. search, watch, clip and share. it's what you want when you want. >>> next a discussion which compares and contrasts the political philosophy of theodore roosevelt and barack obama. in 1910, shtheodore roosevelt delivered his speech. last year, president obama went to the same town in which roosevelt made his speech and spoke about the economy. this two-hour speech was filmed by the hudson institute in washington, d.c. >> is c-span ready? good. get underway. good afternoon. aim bill shambra, director of hudson institute's bradley center for philanthropy and civic renewal. christie mcintire and i welcome you to today's panel disc

s secretly and have a mountain of willie horton style ads. host: go ahead. uest: to the question, i have n not read the article but i will check it out. but the point you are making in the question, that plays back to the fact that campaigns and political operations have been using negative advertising for many, many decades, many years going back. recently on television of course. what is different this time is many of those ads previously were coming from the campaigns themselves. so, when an advertisement that was very negative was going up on the air it was the campaign that was typically the one that was funding it or behind it. not always the case but definitely the case many teams. that is still happening today but it has been largely the super p.a.c.'s using the bulk of their money to promote very negative advertising. this is particularly true for the restore our future super p.a.c. the romney super p.a.c. and the landscape of campaign finance is changing. there is sort of the bad cops of the election. not all super p.a.c.'s are doing negative adver

and of course, with someone who did, as you pointed out, the willie horton ad in 1988 rn, hed a few in this cycle. >> themes he is hammering on, baggage for newt gingrich and santorum and gingrich are washington insiders and not fix the problems like an outsider can. when you look at these, you think nothing ever changes in american politics, it's unbelievable how the arguments are exactly the same. but in a way, i think when i looked at the ads of the daisy ad in particular in some of those early ones, they were so much more inventive. one of the things about mccarthy's ad, there's -- they are i think relatively predict able kinds of stories, it's just basically a bar brawl, it's you know, one big whack to the jaw. and not subtle. >> in your article, you -- i was interested because mccarthy is just kind of a normal guy, tell us more about him. >> yeah, i mean, i was expecting, you never know what you'll find when you start a profile. i expected great evil and a hater and someone who liked anger. and i would call people up and they would say he is a great guy, he is so funny and dlie--

and, of course, with someone who did, as was pointed out, willie horton ad in 1988. he's had a few in this cycle, one particular, maybe speak you showed one. i mean, the themes he has been hammering on his baggage for newt gingrich and both gingrich and santorum are washington insiders who can't fix the problem so of an outsider like romney can. when you look at the continuum come to think nothing ever changes in american politics. the arguments are exactly the same. but in a way i think when i looked at those ads of the daisy ad in particular, the early ones, they were so much more inventive than. one of the things that mccarthy's ad does, as far as a negative ad maker, relatively predictable narrative basically. the imagery is not that exciting. it's just basically a wall. one big slap to the job. >> in your article you also, i was very interested, kind of just a normal guy. he doesn't seem to have, tell us all the more about him. >> i was expecting him you never know what you'll find when you started your profile of someone, and i was expecting kind of dr. evil, a

one was willie horton. >> the accusations john kerry made against the veterans who served in vietnam was just devastating. >> we can all point to an outrageous commercial or two or three or four. but on average, negative commercials are more likely to be factually correct and negative commercials are more likely to talk about issues. >> will 2012 be the most negative campaign cycle in history? a new american foundation discussion looks at current and past political campaigns and their impact on american culture. watch this and past panels on political ads online at the c-span video library. search "watch, clip and share." it's what you want when you want. >>> next a discussion which compares and contrasts the political philosophies of theodore roosevelt and barack obama. in 1910, theodore roosevelt delivered his new nationalism speech which es spoused his progressive ideas. last year, president obama went to the same kansas town in which roosevelt made his speech and spoke about his own political philosophy and about the u.s. economy. this two-hour discussion was hosted by the hudson

republican challenger to senator stabenow of michigan runs an overtly racist ad, the guy behind the willie horton commercial is, quote, going all coming up if you think the union bashing has been bad, just wait until you see what they are planning. and the scene was wolf? get it? you will when time marches on. planned parenthood. anna talked to a conservative and it got a little contentious. drama, when we return. i look at her, and i just want to give her everything. yeah you -- you know, everything can cost upwards of...[ whistles ] i did not want to think about that. relax, relax, relax. look at me, look at me. three words, dad -- e-trade financial consultants. so i can just go talk to 'em? just walk right in and talk to 'em. dude those guys are pros. they'll hook you up with a solid plan. they'll -- wa-- wa-- wait a minute. bobby? bobby! what are you doing, man? i'm speed dating! [ male announcer ] get investing advice for your family at e-trade. >> you heard the joke about the chinese girl who said your economy get very we can. our get very good. it's not a joke. it's an actual commercial by

one was willie horton. >> what kerry said about vietnam veterans was not appreciated. >> we can all point to an outrageous commercial or two or three or four. but on average negative commercials are more likely to be factually correct and negative commercials are more likely to talk about issues. >> will 2012 be the most negative campaign cycle in history? a new american foundation discussion looks at current and past presidential campaigns and their impact on american culture. watch this and past panels on political ads online at the c-span video library. it's what you want when you want. >>> woe got started because there are a lot of conservative think tanks that work across issues, but before c.a.p. there had been no single progressive think tank that works on economic policy, domestic policy, national security. >> neera tanden president and ceo for the center of american progress on the mission of the washington, d.c.-based think tank. >> we think there's an id yolg behind arguments in washington with very little facts behind them. part of our job is to mike the arguments and the fact

i think now we'll see the willie horton spot. >> bush and dukakis on crime.enalty for first-degree murders, dukakis not only poses the death penalty, he allowed first-degree murderers to have weekend passes from prison. one was willie horton. despite a life sentence, horton received ten weekend passes from prison. weekend prison pass, dukakis on crime. >> jay maher who's on the program today wrote a very interesting piece about that spot, and i commend it to you. thousand to 2004, one of the famous swift boat ads aimed at john kerry's record in vietnam. these were originally shown on cable, and it was a small ad buy, but it's a great example of how to use negative advertising to create news. ♪ >> they had personally raped, cut off the ears, cut off heads -- >> the accusations that john kerry made against the veterans who served in vietnam was just devastating. >> randomly shot at civilians -- >> and it hurt me more than any physical wounds i had. >> cut off limbs, blown-up bodies. >> that was part of torture, to sign a statement that you admitted war crimes.

state senator was named floyd brown and he is a long-time republican strategist who produced the willy hortonead in 1988 and a founding chairman of citizens united. >> i suppose we will never know until you tell me. >> what stories were you reading because i can't see that. >> i do research. it is part of my job. >> i don't understand why you can't answer my hypothetical question. you didn't actually ask me it. >> i did. i said what if i told you. >> it is not a hypothetical. >> he was acting. >> he didn't flat out say it. he was like, in theory what if i said this. >> it is a game he likes to play. look how smart i am. what if this were true. oh, it is true. >> i actually thought it was the beginning of espn's 30 for 30 promo. >> by the way, lori klein was demmon -- demonstrating a laser scope and she pointed the gun at the reporter. tont do that. that's -- don't do that. that's not good. jaime, if you are constantly dropping f-bomb you are not a good teacher. but are you a cool teacher? >> you may be the coolest teacher to the students, but objectively probably if what you are teaching them

. >> one was willie horton who murder add boy in a robbery stab stabbing him 19 times. despite a life sentence, horton received 10 wpped passes from piston. horton fled, kidnapped a young couple stabbing the man and repeatedly raping his girlfriend. weekend prison passes. dukakis on crime. >> that ad helped george herbert walker bush win the election. you may recall the prief eye that is gave the information for that ad, they are like bounty hunters. they spend hours combing through public records and hunting down deep background sources looking for that little spark in a candidate's background that can turn into a political fire. our guests tonight have been doing opposition research for close to two decades and they are dishing up some secrets of their own in their new book, we're with nobody. that's the name of the book, and the authors are alan huffman and michael rejebian, and they come to us from new yorklet thank you so much for joining us inside the war roommentship alan, let me start with you. what does the title of the book mean? >> well, we're with nobody, in

one was willie horton. >> the accusations john kerry made were outrageous. >> we can all point to an outrageous commercial or two or three or four. but negative commercials are more likely to be factually correct and more likely to talk about issues. >> will 2012 be the most negative campaign psych until history? we look at current and past political campaigns and their impact on american culture. watch this an past panels on political ads online at the c-span video library. search, watch, clip and share. it's what you want, when you want. monday morning on washington journal our guests include kansas governor sam brownback. he's been in town this weekend participating in the national governors' association winter meeting which wraps up today. at 8:00 eastern, we speak with kenneth goldstein of cantar media about the latest technologies in customized political advertising. at :45, beryl davis, the financial management director at the government accountability office will be on to discuss the new practices to reduce improper payments. washington journal live monday at 7:00 a.m. easter

one of them was willie horton. >> the accusations that john carey made against veterans who served in vietnam was devastating. >> randomly shot at civilians. >> we can all point to an outrageous commercial or two or three or four, but on average negative commercials are more likely to be factually correct and negative commercials are more likely to talk about issues. >> will 2012 cooldown as the most negative campaign cycle industry? a new america foundation discussed a look at the current and past political campaigns and their impact on american culture. once this and past panels on campaign ads online at the c- span video library. search, watch, clip, and share. it's watch you want, when you want. >> "washington journal" continues. >host: bloomberg news? safety reporter stephanie armour joins me to talk about a federal regulation of school vending machines. what new rules will start governing what kids snack on in schools? guest: the usda is expected in the spring to come out with new guidelines. initially it will be a proposal. what they will do is that nutrition guidelines for foo

the thing about the willie horton ad is it resonated with dukakis as being a wuss on crime. it was not a part in the race, but it resonated on voters. i do not know if you could do a negative ad on someone that it completely redefine some and get away with it. maybe that is with these john kerry ads did. he was considered a hero and it turned him into a war criminal in vietnam. >> of a thing to do caucus at own residents. i want to tell us that for a while here. is very good for the business we are in here. someone wrote after the 2008 campaign with the negative ads, what we learn with positive ads? that mitt romney losses photogenic family? that mike huckabee is unabashedly in favor of christmas? that rudy guiliani will kill terrace with his rare hands? or that barack obama's serene wisdom would make on the look like bill o'reilly? what is wrong with them. they work. in 1982, he said, they work. is there any reason they're not a useful information device for voters? >> they are quite useful. obviously there is the one thing that was inaccurate in the super pac at against ne

you don't, you don't get those willie hortons very often. so we had that. and to just continue this story, we weren't going to use it because we had so much already, and our candidate didn't, was afraid of the blowback of using this because we were talking about a murder, and we did have a lot of information already on this guy that we could use. two factors changed that. just so you guys though how these things go on and how they get on tv, and it's not just some willy-nilly process. two factors changed that. number one, our candidate was and still is the only statewide democrat left in mississippi, okay? and this election year we were going through a lot of change. republicans were mounting an incredible campaign to take, to take, to take both houses. we were worried about that because we didn't understand what the impact on our race was going to be even though our guy, the incumbent, was very popular. most times with a popular incumbent you don't have to do much negative advertising. you know, you can just run on your record. but we were worried about th

s secretly and have a mountain of willie horton style ads. host: go ahead. uest: to the question, i have n not read the article but i will check it out. but the point you are making in the question, that plays back to the fact that campaigns and political operations have been using negative advertising for many, many decades, many years going back. recently on television of course. what is different this time is many of those ads previously were coming from the campaigns themselves. so, when an advertisement that was very negative was going up on the air it was the campaign that was typically the one that was funding it or behind it. not always the cas but definitely the case many teams. that is still happening today but it has been largely the per p.a.c.'s using the bulk of their money to promote very negative advertising. is is particularly true for the restore our future super p.a.c. the romney super p.a.c. and the landscape of campaign finance is changing. there is sort of the bad cops of the election. not all super p.a.c.'s are doing negative advertisin

one was willie horton. >> if the accusations that john kerry made against the veterans who served in vietnam was a devastating. >> randomly shot at civilians. >> we can point to an outrage as commercial or two, but on average, at negative commercials are more likely to be factually correct and negative commercials are more likely to talk about issues. >> will 2012 be the most negative campaign cycle in history? a new american foundation discussion looks at current and past political campaigns and their impact on culture f. watch this and past panels on line at the c-span video library. search, watch, click and share. it's what you want, when you want. >> we got started because there were a lot of conservative think tanks that work across issues, but before cap there had been no single progressive a think tank that works on economic policy, domestic policy, national security. what's the president and ceo of the center for american progress on the mission of the washington d.c.-based think tank requests we think there is an ideology behind particular arguments made in washington with v

one was willie horton. >> the accusation john kerry made against the veterans who served in vietnam was devastating. >> randomly shot at civilians. >> recalled point to an average commercial or two or three or four but on average negative commercials are more likely to be factually correct and negative commercial farm more likely to talk about the issue is. >> will 2012 go down as the most negative campaign cycle in history? in america foundation discusses the current and past political campaigns and their impact on american culture. watch this on line at the c-span video library. watch and clip and share. it is what you want when you want. >> even a person who is a senator, even a person who is president of the united states faces a predicament when they talk about race. they face all sorts of things. they face the fact that there are personal numbers of americans who are racially prejudiced. they face the fact that a much larger portion of the american populace wants to deny the reality of race even now. >> send a harvard law professor and former law clerk to justice thurgood marshall

what was willie horton. >> the accusations kerry made against the veterans of vietnam were just devastating>> on average, negative commercials are more likely to be factually correct end of negative commercials are more likely to talk about issues. >> will 2012 go down as the most negative campaign cycle in history? in the past political campaigns and their impact on american culture. watch this and past campaign ads online at the c-span video library. it is what you want, when you want. "washington journal"e hou continues. here are the lines. host: let's look at the latest news out of kabul, afghanistan. "a suicide car bombers struck early monday at the gates of the jalalabad airport, killing nine people in an attack. insurgents said this was revenge for u.s. troops burning korans. the explosion comes six after six days of daily protests in afghanistan. afghan president hamid karzai has urged calm, saying that afghans should not let the insurgents capitalize on their indignation to spark violence." c-span will be covering a briefing at 11:30 this morning from the pentagon. we will hear fro

one was willie horton. >> accusations by john kerry was just devastating. >> randomly shot at civilians. >> we can all point to an outrageous commercial or four, but on average, negative commercials are more likely to be factually correct and that negative commercials are more likely to talk about issues. >> will 2012 be the most negative campaign cycle in history? a look at current and past. a chill campaigns and their impact on american culture. watch this on my at the c-span video library. search, watch, clip, and share. it is what you want, when you want. sunday on "newsmakers," john leibowitz talks about the obama administration's proposals to create new privacy protections for internet and smart phone users. he will be interviewed by andrew greeley of bloomberg. the nation's governors are in washington, d.c., for their annual winter meetings. next, their opening news conference, with the chairman of the national governors' association, and the vice chairman. they lay out some of the key issues they plan to discuss during the course of the three- day meeting. this runs half an hour