it was a little like going inside willy wonka's chocolate factory. this is the place where they come up with the secret recipe. >> this is the whole grain blend. this is the sugar, starch, baking powder here. >> reporter: and a little bit of oil. >> this is where you're going to form really the structure of the dough. >> they removed the much maligned the high-fructose corner syrup. now they're after the salt. >> sodium is found in three different ingredients here. one salt is a dough salt and it's used to flavor the biscuit. there's a leavening salt to make it rise and expand when you bake it. >> reporter: wheat thins like most scene of that accident are good because of a delicate balance because of sweet and salty take out one tiny ingredient. >> it can really impact the texture and flavor. >> reporter: all right, number two. so, how do to reduce the salt without reducing the treat? they have been working on it for three years. lot of trial and error. it's good. they won't say how much the effort has cost them. they mix seven main ingredients. roll

. >> you can do the gold paper and do the willy wonka thing. >> absolutely. knew. >> who knew. >> and also this is what i love. if we can get a shot in front of the table, you can keep it on the cheap, all you have to do is do a nice little valentine's day buffet and anybody who receives it or waits or comes home to something like this. >> it's all about creative. i've got drugstore chocolates here in jars at home and basic white plates. put it together. looks beautiful. >> am i allowed to bring the gang in? you've got salt and pepper. >> yes, come. >> this is everybody. everybody, this is kimberly. >> hi! >> so there you go. we've got some great chocolates. >> i have to try the salt and pepper. >> the dark bacon bar. >> it's an acquired taste. >> i do like when they put the hot chilies in. >> yes, that's a really good combination with chock latd. >> it is. >> heat and sweet goes very well together. >> now you have all these options. kimberly, thank you very much. for more on where you can get these chocolates, go to our website, earlyshow.cbsnews.com. and we

it's like willy wonka and the chocolate factory. everything here is made the old-fashioned way.n he was just 17. what would your dad say? if he walked in right now, what would he say? >> he would be very impressed with what we did. that's why i do it. i want him to be proud. i do it for my family. >> reporter: the idea of our challenge is simple. a decorating faceoff. on my team, my three kids, jared, travis and mason. on buddy's team, his three kids, sofia, buddy and marco. good idea, right? until you remember this is the man who makes cakes like this. and this and this. >> i have my dream job. i feel like a 16-year-old kid. >> reporter: i have some skills myself. we're decorating amateurs in my family. but buddy valastro is the cake king. to stand a chance, i need a two-part plan. first, baker boot camp, courtesy of "gma's" boot camp stylist. why is mine crooked? my team learned how to practice with a piping. look at that. finally, a lesson in rosemaking. >> look at that. >> reporter: that does not look like a rose. wish me luck. i'm going to need it. with our new skills, we f