wimberley circumvented it in some ways, these entities that grow up starting about the late 1800s and robustly into the 21st 21st century. that will we are in position between the consumer, the news gatherer or the news itself and then a consumer. so we have this marvelous innovative period. having said that, too many of my colleagues are out of work, former colleagues are out of work. to me industries are doing things like a week furlough without pay. to me local stations have been redirected to other careers for me not to say in fact there is a crisis. but again i think when we talk about this subject, and i'm struck because we have done other panels on this subject as well. we are in a transition if we are in from a model that worked for 100 years, 80 years, six years, to something new. and i, with all respect to the studies going on, we are getting cuts into the waterfall right now. we are trying to find industry minutes long environment that and i were if we come up with a solution today that won't be an appropriate solution for tomorrow in terms of what happens with, forgive me,