chris: and that's why i'm saying "windward" or "windward outdoor."ping store to me. salena: yeah. lemonis: any numbers that matter? jess: '82 was the year that it opened, yeah. lemonis: so that's kind of cool. chris: "windward '82." chris: i don't think it would turn anyone off... jess: "windward '82" could be really good. chris: ...the skate kid or the active person. salena: i really like that. chris: i like that one the best. jess: i feel good about it. chris: yeah. lemonis: hey, cody! cody: we talking about names? lemonis: i think we already landed on a name. cody: oh, we did? jess and chris: windward '82. cody: see, but i think that impromptu-ness is part of the problem. it doesn't allow for proper communication. "windward" is an awkward word to say, it's an awkward word to spell, and it's an awkward work to talk to people about. lemonis: it's an awkward word that's existed for 30 years that people know, and i want to celebrate the fact that we've been here since 1982. jess: what about just "w82?" cody: yeah. lemonis: that's awesome, right? cody: