lemonis: windward active sports. [ laughter ] chris: the "active" part i think will turn off a lot ofing to a running store. salena: "active" suggests more of a sport. when you skate or snowboard, you look at it as kind of like an art form in your lifestyle. chris: and that's why i'm saying "windward" or "windward outdoor." lemonis: "outdoor" feels like a hiking-camping store to me. salena: yeah. lemonis: any numbers that matter? jess: '82 was the year that it opened, yeah. lemonis: so that's kind of cool. chris: "windward '82." chris: i don't think it would turn anyone off... jess: "windward '82" could be really good. chris: ...the skate kid or the active person. salena: i really like that. chris: i like that one the best. jess: i feel good about it. chris: yeah. lemonis: hey, cody! cody: we talking about names? lemonis: i think we already landed on a name. cody: oh, we did? jess and chris: windward '82. cody: see, but i think that impromptu-ness is part of the problem. it doesn't allow for proper communication. "windward" is an awkward word to say, it's an awkward word to spell, and