section, our reporter got to do a little grocery shopping with none other than wolfgang pok -- puck asfor his new restaurant. >> i went to the santa monica farmer's market with wolfgang and one of his chefs and we spent an hour looking at produce he wanted to use in the menu of the rogue experience, a restaurant he was opening in west hollywood that night. it is amazing that someone like him who is behind a $400 million restaurant empire is doing produce runs, but he really does get excited about getting out there and seeing what the ingredients are, and meeting the fruit mongers, trying samples, and figuring out what will go on the plate. oliver: what is this rogue experience? wolfgang puck has been around for a long time, but do people still associate him with bustling restaurants? >> they do of associate him with bustling restaurants. his restaurant here, spago, one of his first and one of the most iconic is definitely busy. it's a place where you can find celebrities. he also has cut, a steakhouse with locations all over the country and world, and there are a lot of people going to

rkets wolfgang puck is going rogue.fering a colorful experience for a small group of diners out of his corporate test kitchen in west hollywood, california. wolfgang: so good to be here. i'm so excited. i'm always excited to do something new. new york is an exciting place. starting a restaurant which is basically a counter in a kitchen. have a to 10 customers. they can sit down and watch six chefs cooking. vonnie: sounds like a wonderful experience. a great name and concept. how is it different from a typical tasting menu from any of your restaurants? or from a shift on experience? wolfgang: it is totally different because you get to see the chef cooking in front of you and then serving you the dish and explaining you the dish. they actually know why they made the dish. you get the whole explanation. and maybe a one parent to go with it. it is a totally different experience. here in new york we have a private room that you can have dinner and see the chefs cooking , which is really interesting. but it is a different exp

kennedy: celebrity chef wolfgang puck is make a big splash.nnounced the opening and released tickets to his new restaurants the rogue experience it's in l.a. and features an intimate and experimental tasting menu it changes weekly and it's not shared with guests in advance. we invited him to preview a few plates and give you ideas for your sunday dinner. >> we make all different kinds of salads. i love spring when the first as come. i still remember growing up in austria. asparagus. we have salad, poached egg with smoked salmon. it has a hollandaise sauce. that's with avocado. kennedy: and a big fat slight of country bread. is that a brunch item? >> for easter we'll have lamb. you have to have a little bit of lamb and great fish dishes it's a delicious dish. it's a l of fun. because there are so many new things. our newest restaurant is one counter with 8 seats. kennedy: you have to have tickets in advance? >> we are sold out for the next two months. people loved it. kennedy: what are some of the superstars of the plate? >> we mad so many inte

puck, can i call you wolfgang?>> how is your first restaurant in new york city going, and i ask this in the context of, for example, we have tillman on frequently owner of landry's, says, wow, rents in new york city are very tough, wages are very tough. he thinks we're one of the toughest markets in the country. >> well, you know, i love the market in new york, why, there's more money in new york than in any other city and i really believe we have the customers. we are associated with the four season hotel which brings in customers and, you know, i'm really surprised downtown is booming especially at night. we are packed every night. you have so many young people who like to hang out and i think, to me, downtown was really a big surprise. they're going to be busy for lunch because of wall street, all the financial institutions, but we are really, really busy at night. >> are you saying then that in essence only a high-end restaurant would do well? talk to me about the other issues if you have a cheaper restaurant.

let's meet wolfgang puck.

. >>> celebrity chefs wolfgang puck has a star of his own he received a star on the hollywood walk of fame and his celebrity friend including tv host larry king were on hand to celebrate. the australian born chef has been serving meals at official oscar party for over 20 years. >>> i have to warn you this next story has a few spoilers about the next movie, last night m night shame len thriller, ended with a cameo by bruce willis as david dunn his hit in unbreakable. well, now, they will all come together. he has revealed willis, samuel l jackson from unbreakable and james mccove i, from split will star in glass as a sequel to both films, and expected to hit theaters in january 2019. >>> also got to tell you jeff gold bloom, matching his wits just yet, actor signed on to return as doctor iain malcolm in the next jurassic park. he is known for his outstanding performance of the 1993 original film and 1997 sequel, however he did not appear in 2015's reboot, jurassic world. next film is expected to come out next year. >>> also, this is big news, i really got to tell you, this is a blast f

oliver: up next, wolfgang puck downsizes his restaurant in hollywood with a single table for 10.oneers of indoor skydiving. this is "bloomberg businessweek." ♪ ♪ oliver: welcome back to "bloomberg businessweek." i am oliver renick. you can also catch us on the radio on sirius xm channel 119. in the etc. section, indoor skydiving catching on in popularity. we spoke with the entrepreneurial daredevil behind the trend. >> i got to fly with two of the best coaches in the world, these two brothers from utah. they just did a brief kind of intro, then put on a flight suit and helmet for protection for the wind, sound, and you just come in through a doorway, a cylindrical glass tunnel 14 feet in diameter, 45 feet tall, and you lean into it and it picks you up and you feel a lot of wind, so after doing this for 10 minutes, the next day i was more sore than i had been in a long time because you relax, but when you are learning how to do it, you tense up and feel like you have to fight the wind a little bit. oliver: it is your first time flying? >> first time flying. oliver: it is a cool ac

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