. >> at leashe's a beautiful woma.you in spectacular shape. >> obviously i feel funny saying this because a lot of people would say this about their wives but i'm very lucky. she's the most special person. she is such a wonderful opportunity for me as a person to grow. she's helped me so much and not just in terms of this physical health and nutrition. the number one thing i gave up was sugar. a fit and relatively lean and healthy person. i started to go off this deep end and started to get more and more swollen. i did exercise. when someone explained to me, and this is very important, it was not so much about my lack of discipline or my kind of bad behavior but i was sick. i was prediabetic. if i addressed it that way therein lied the cure. i gave up eating sugar and i lost 35 pounds in a year. >> are you a romantic man? >> i think i'm very romantic. >> i saw the pictures, very romantic. you threw the kitchen sink at that. >> i love my wife. i'm in love with my wife. i adore her. i've never had this opportunity before

. >> we are a brand that satisfies all americans, but the primary buyer would be a woma.ly. but that is the same as with most brands. she is the gatekeeper of the household in most regards or in most of my brand experience command that would prove to be so. neil: does it work in reverse? >> absolutely. neil: you don't hear as much of that. some whowould say, if you were to give them a box they would say that wasn't what i was planning. >> truly enjoys the product and especially with the work we have done over the last few years to improve the quality. we invested a lot to make sure and experience i taled about is really linked to total action. neil: i think any woman who would not like thii is -- >> its gold medal. neil: the blue box. >> american masters taste awarded as a gold medal for our source sauces, for being the best in class. neil: that is our would sell it. you know, they just won a gold medal. obviously impeccable. as a guy, you can't lose because even if the woman does highlight it, you keep it. but what are some of your biggest sellers? >> this box that i hav