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women�*s football. so will money now flow into the game? we can speak now to david kogan. he�*s had many years negotiating tv rights, including the sale of tv rights for the women�*s super league years ago, that was a tipping point moment. two or three years ago you had the fa take a decision, which was pretty bold at the time, to segregate the sale of woman�*s media rights from men. suddenly you had a stand—alone proposition that people like me can take to market. we can identify the wsl as being a real product, a board was created there within the fa. we were able to take the lionesses home games over the next two years, take them to market. for the first time you had something tangible to sell. the real breakthrough there was that there was quite a detailed auction process and the winner that came out of that were first of that refers to both the bbc, who amazingly agreed to put woman�*s super league games on bbc one and bbc two on a regular slot on sunday afternoon. that is the first time any football league in this country has been broadcast live regularly on bbc one and bbc two. in live regularly on bbc one and bbc two. . live regularly on bbc one and bbc two. , ., ., ,