the sit-in at woolworths at groans borough, north carolina in 1960. how many of you have heard of this sit-in before this class, honestly? okay. most of you. most of you. this is considered the red letter date, one of the red letter dates in the civil rights movement the. i'll lisp those men, because i'm going to list their names in a minute. but i want to again -- again, i want to provide a context for you to understand what happened. ordinary people. very ordinary people. these are four college students. they were college students at north carolina agricultural and technical university in greensboro, north carolina. they weren't the brightest students, they weren't the best students. they shared a couple dormitory rooms. and they would get together for these -- okay. i'm trying to look for a better word than -- well, okay, i'll just say it on national tv. they got together for bull sessions. have you guys ever heard of a bull session? okay. some of us are old enough to remember this. essentially, student -- don't students get together in their dormi

the first punch was, we were so happy to have the opportunity to shop at woolworth and sears that weike we were sticking it to somebody by going there. "hey, i'm going to spend all my money with you and show you that my money is just as green!" then, the second punch was that those retailers started recruiting my husband and me. so when i'm coming up in the '70s, the big goal of any mama and any big mama is for her daughter or her son to get a good job at a big white company. so our would-be entrepreneurs-- our "talented tenth," as we call them in our community-- we flocked to corporate america, and they got all our money, and they got all our talent. >> reporter: if there isn't much disagreement over why the black community lost its retail jobs, there's plenty over what to do about it. cornell's bogan stresses black investing, not spending. in>áñ first, the key need is for more capital to be generated by and invested in the black community. >> just on a day to day basis black businesses don't have the same access to capital, financial capital, even human capital that other types of