ensure a level playing field but in this case after having talked to the president of the world economic forum baggett pen day he told me that the scales the tipping and that it's now businesses that are pressuring governments on how to act responsibly which is quite strange really we haven't had this before it's because of all the pressure from customers from employees and from environmentalists on these companies the environmentalists saying that these company bosses won't have a planet to grow their businesses on so they can forget their profits but it's the long term profits that are interesting here that's something i spoke to with the board member of a.s.a.p. a day folks martin she's one of the most powerful women in the business world and i asked her about s.a.p.'s responsibility the business software maker. was social enterprises 1st of all are incredible businesses that operate business but give back half of their profits to their mission statement and what we're doing in s.a.p is making it easier for the world to buy their goods and services from a social enterprise what about sep itself bec