wozniak wasn't on the payroll and jobs was. they worked something out in the evening. weeks later, in a project that traditionally took months, we had a prototype. in january 1976, jobs, the promoter, began pestering wozniak, the designer, to build some printed circuit boards so other hobbyists could build their own computers. we invested $1,000 and we'd have to sell 50 to profit. i said, "i don't think we'll get our money back." he said, "no, maybe we won't, but we'll have a company." if you're like me, that's reason for doing something. you don't have to justify it in some productive sense. we started as just a little play dream. for start-up capital, jobs sold his van and wozniak his calculator. soon they had a prototype. i took this blank pc board to hewlett-packard and showed it to my engineer friends. everyone was gloating over it. a few days later, steve called me at work. he's all excited and says, "i got a $50,000 order." that order came from the byte shop, one of silicon valley's first computer stores. jobs used it to get parts for the apple i. jobs' parents'

apple cofounder steve wozniak is taking a new job. cory johnson in san francisco with the details. >> interesting stuff as always from steve wozniak. joining a new company called primary data in san jose. good to see you. tell me about primary data. what problems are they turn to salt? -- trying to salt? e? trying to solv >> i love people were smart and know how to think about products moving the world ahead. -- ifoduct is making it you are working in a company supplying data to hundreds of thousands of people and the demand changes over time, you have to sit down and say here's the sort of agreement we have to store the data on. move thecan simply data and it will transfer it to a faster server based on flash memory. as easy as you can say it. your business was about making things happen so much faster. how is this solution so different? our approach utilizes data -- it's similar to what -- we enable customers to move the data where it is needed and when it's needed. >> what customers are we talking about? our focus really is on the

steve wozniak has joined a startup called primary data as its chief scientist. its goal is to bring data mobility to enterprise customers. here he is, talking about the potential of working with apple. >> change comes quickly in this business. trying to plan for the change is very difficult. that is where primary data will be helping out in the future. >> catch the full interview with was snack tomorrow on -- steve wozniak on "bloomberg west." just hours after the uber ceo tweeted that tracking journalists is not part of the company's values and ideals, there is a new allegation, this time, buzzfeed says one of its reporters was tracked by uber new york gm by the ridesharing app's technology which allows uber to see lots of customer activity. uber sent this statement, saying, quote -- that is one of uber's issues. another is a lingering saga involving emil michael. investors, including ashton kutcher, appeared to support that view, tweeting -- at least publicly, the ceo disagrees, ending his 14-tweet rant on the subject with the following. sarah, the editor-in-c

. >> and steve wozniak. >> and steve wozniak and steve jobs because i want to talk about that. let's focus on gates and allen now. you write about their relationship in very detailed and personal terms and i wonder when you started this book did you intend to examine the personal relationship between bill gates and paul allen is part of the story? >> when we talk about visionaries and engineers often teams have their colonel up here babich and lovelace, whatever it was and steve jobs, gates and allen and john mockley all the way down the list to people who work together to form the colonel and that's almost in a computer since the colonel of the operating system. and so i talked to bill gates from the very beginning. i think i mentioned he was the one he said no make it about the pc and the internet so i interviewed him many times and very informally for the book and i had a nice long interview with him in seattle. but the really important thing is when the altaire comes along it does exactly what we said. it takes something that is a big old impersonal thing i.e. a computer th

. >> steve wozniak in comments earlier this week, said if apple just launched iphone 6 earlier, it itld basically have not had to worry about samsung as a competitor. do you think that apple can make up for that lost time at this point with the iphone 6? >> i agree. this is apple's number one issue. if you look back to when they introduced the iphone 4 in calendar 2010, the company was growing revenues 81% year over year. and then if you look forward, calendar, 11, went to 68 and 12, to --. and if they had launched had larger formats and kept pace i don't think you would have seen samsung gain that market share. but better late than never. and the new phones are great. i'm looking forward to getting mine. >> i'm surprised you don't already have it, dan. >> 112.83. what happened to the old school of thought that it underperforms after a launch. and are all your buddies who don't already own it going to chase it into year end. >> it underperforms if the products aren't that great. and this is what we've been talking about. your quote from steve wozniak, i don't know if they had launched

he starts with wozniak with his partner and gets that mcintosh team under the pirate flag banner all the way through having tim cook, the best team in silicon valley. i realize from him that creativity is a team sport, that it's a collaborative effort. >> and how do you create a great team of innovators? >> the good thing is there's no single here are the five rules, otherwise we wouldn't get to write books about different people because bob, who is sort of the sweetest, nicest guy, creates one of the strongest possible teams at intel because he gets a guy like andy grove who can be tough when bob noyce is this wonderfully accommodating guy. likewise, steve is one of the tougher bosses but he gets people like wozniak or tim cook who know who to make things and manage things and keep everybody together. it's like creating a good baseball team. who is our utility player? who is our shortstop? who is our designated hitter? who is our pitcher? the main thing is two positions. you need a visionary because without a visionary everything you do is barren, and you need somebody who can every

i've spent a lot of time with the people and the characters like steve wozniak.he ceo of apple and became infamous, depending on how you look at it for firing steve jobs from apple. he's a wonderful man and a great character. movie, jobs has on flicks with all of them that get dramatized and irked out -- and worked out in a very claustrophobic environment. >> you might have to wait for the movie but you don't have to tonight."studio 1.0" the bwest byte -- one number that tells us a whole lot. our chief washington correspondent, peter cook joins us from the russell rotunda in washington. i hope is as immigration related. isthe bwest byte today 85,000. that's the current h-1b be set cap in this country. a big effort here on capitol hill outside of washington to raise that number and real questions in washington about whether that's even going to be possible. >> it is a big issue out here too. john boehner just spoke a few minutes ago and the president said he's pushing for immigration reform, hell or high water. anything about the prospect of a new immigration deal

medals for technology and is for an award that was once given to apple founders steve jobs and steve wozniak. they both work over at nih. they wk in the cellular oncologys of health. those awards should be handed out by the president shortly. that's the latest from the live desk. >>> montgomery county fire investige trying to get a suspect to explain why he set a home on fire with people inside. than 75 firefighters rushed to the scene yesterday. horners lane in rockville. we're told while the fire was still burning, the suspect went up to a journal it's and confessed. now facing arson charges. all three people inside the home did get out safely. >>> this is video you'll see only on news 4. a man is accused of shooting his mother at their home in largo. police arrested him yesterday just blocks from prince georges community college. the woman is expected to survive. although she is badly hurt. students tell news 4 they were upset because they didn't get any alerts about a shooting or an arrest nearby. prince georges community college says its revising its policies about contacting students a

bill wozniak, who was guarding the door. brad helped lead the charge to make sure that we create and illinois state capitol police force that secured the illinois state capitol to ensure that bill wozniak was the last person to be killed in the line of duty guarding the illinois state capitol. brad demusial worked with our secretary of state to make sure this police force was put into action. that's true leadership. that's public service, and that's why i stand here on the floor of the house today to honor also my friend who died way too young at age 50. former mayor, former director of the illinois secretary state police and my friend, brad demusial. it gives me great pleasure tonight to honor these three great men because their inspirations to me -- buzz they're inspirations to me and -- because they're inspirations to me and they'll be inspirations to future generations of illinois' public servants. thank you, phil crane, for your service to this countried on our state. thank you, lane evans for your service to this great

of course that is bound up in the story of bill gates and paul allen and steve wozniak. i want to talk about that because we have the apple i over there. i wonder if when you started the book did you intend to examine the personal relationship as a part of the story? >> when we were to talk would talk about the visionaries and engineers can often the teams have steve jobs make a stand alan, john lockley, all the way down the list for the kernel and in the computer sense of the kernel of the operating system. he was the one that said no make it about the pc into and the internet so i interviewed him very many times in seattle, but the really important thing is that when it comes along it does exactly what we said was it takes something that is a big and impersonal thing like a computer that up until then we kind of fear was going to be controlled by the government into the pentagon and corporations but he makes it something a hobbyist can do. with all due respect it has a few lights and switches but people went nuts because you could slaughter it and make it do things and

. >> steve wozniak told us what he thought the company would be helping out.comes quickly in this enterprise. trying to plan for the change is difficult. that is where primary data will be helping apple in the future. >> will get a picture of how the u.k. streets are performing. retailers have turned their attention to christmas. what will it take to tempt shoppers? let's hear from the customer intelligence agency. of the us now is the ceo agency. as we look at the rise of discounters and the traditional process writing with these -- where are we on the subject of loyalty? data tell us about loyalty? is there such a thing anymore? work werinciple of the have done is to try and understand customers better than anyone else. it is a journey that never ends. when to start understanding them , their become more channels. we don't just like luxury things anymore. we like some that i really great value -- that are really great value. we get more complicated. understanding what customers want becomes ever more difficult. adverts are the frames for everyone. >> i've go

playing steve jobs, it is going to be christian bale, and there is some discussion on who will be steve wozniakthe turtleneck? >> that is a good question. you know what's, christian bale dropped out. i did not realize that. breaking news there. leonardo dicaprio, for those of you keeping track, was also not an actual -- >> you know what i love -- i cannot pronounce jake jill in gyllenhall. gideon rose, thank you so much. congratulations as always on a buoyant "foreign affairs" magazine. our data check of courses to the mario draghi press conference. watching gold as well. gold.is the handle on >> "bloomberg surveillance" on radio continues. "in the loop" on television with betty liu is up next. have a good morning. ♪ >> we're live from bloomberg world headquarters. you are "in the loop here: i am betty liu. inside scoop on what is, president obama's advisor and golfing buddy, robert wolf. the founder of 32 advisors. chairman and ceo tim armstrong joins me on the rush of digital content. is the industry drowning in content? i will speak with a legendary onigner and developer filling up the world

another thing happens which is steve wozniak is there at the first meeting, looks at this and says this is pretty lame. i can do something better. and he creates a circuit board that will be able to connect a home -- a computer circuit like that using the intel 8080 processer which he lad looked at the spec -- he had looked at the spec sheet for and said this will be much better. so he does it, and he gets his friend steve jobs from down the street to help lug the tv to the next couple of meetings so they can show it off. and woz being, you know, wanting hacker information to be free is handing out the spec sheets for his new computer to anybody who wants them for free until his friend, steve jobs, says, wait a minute, we can go to my parents' garage, and welcome make these things and sell them. and, thus, out of that one small explosion there, you see the birth of microsoft and the birth of apple, the home computer. but initially, these computers are mainly used as personal devices. all these hackers, geeks, you know, commune types, they don't want to share their computers with the who

i think seth rogen is also up for the part of wozniak. >> christian bale would have been great. >> christianintense guy. >> from the "wall street journal," taylor swift has pulled her catalog from the service spotify. it happened after it declined her request to only make her hit album available outside of the u.s.. the album is on track to break a sales record for female artists. spotty guy released a statement saying, we love taylor swift and our more than 40 million users love her even more. we hope she'll change her mind and join us and n. building a new music economy that works for everyone. >> so veice news has a report o a young canadian map who is offering a free vacation to anyone who shares the same name as his ex-girlfriend because he can't cancel the tickets that he bought before they broke up. so if your name is elizabeth gallagher and you have canadian citizenship, you can go for free. >> do you have to go with that dude? >> yeah. >> but he says he won't talk to you. >> he just wants a woman with that name to show up and do her part at each airport and then they're on their way