maybe not a billionaire, but sir martin sorrell did assemble the world's largest advertising agency, wppmployees. why is this worth it to you? >> to be brutally frank about it, we have a large number of our clients here and a large number of people who aren't our clients, so from--to use that terrible phrase, "from a networking point of view," it is a little bit like, if i can just put it like this, shooting fish in a barrel. >> and exotic fish at that. davos is invitation-only. corporate memberships cost from $30,000 to $500,000; and then it's 18 grand each for the coveted white badges that grant entry and are worn like jewelry. you know, i've noticed that there's something that i like to call the davos glance. when you meet someone, they do not look you in the eye. they look you in the chest. >> well, no. they look you in the eye first, then they look down at your chest. the other thing they do is look over your shoulder for the next one. >> to see who else is coming into the room? >> exactly. [ticking] >> it isn't all business at davos. what is the coolest that has happened to you in