what is the future for wpp? mark: well, i think what makes wpp special is creativity. it's ideas. you know, without ideas, there is nothing on these tech platforms. what would there be on facebook or instagram or youtube without, you know, creative work and creative ideas and all of the things that creative people make? i think that creativity is what makes wpp distinctive and where we want to invest. now, of course, with technology, how we bring those ideas to life, where they live, where they exist, that's changing very quickly. so it is really about, sort of, building up what we could call the traditional skills, if you like, of the past, but blending them with a real understanding of data and technology that you need in the future. francine: your role is changing, i guess. is it still just pure advertising, or is it more advising clients and kind of navigating these uncertain times? mark: well, wpp is much more an advertising company today than we used to be. now, clearly, advertising is important to what we do. when you start with that, and the customer says, "what do you do?

. >> what makes wpp individual's ideas. whether it be facebook or instagram creative ideas and all the things that creative p thought so i think the creativity is what makes wpp distinctive. of course with technology, how we bring the ideas to life, where they live, where they exist is changing very quickly so it's really about what we could call traditional but a real understanding of data and technology for the future. >> your role is changing, i guess. is it still advertising or is it more advising clients and navigating with uncertain times? wpp is more an advertising company. it's important to what we do. we work in advertising but actually it's more than advertising. were we to be asked by a client how do we succeed on amazon because we are working on a television ad we had to learn new skills over the last 10 years. >> what happens in the next five hours can is it going to be amazon? is it going to be twitter? is it something else is going to be a hot new thing? >> consumers are going to decide. we have to understand

you know, i had worked for wpp for a long time.i say, it was not a position i expected to come into. and, you know, if we face it, the company had a few challenges when i started. we had not grown. our debt was probably too high. we were quite complicated as an organization. and so, if i look back now on that time, you know, just over four years ago, i am pretty proud of what we have all done, you know, collectively, as a team. and it really has been, you know, a collective effort. it is quite an interesting thing, i think. francine: yeah, and your predecessor was sir martin sorrell, so that was also, i guess, a challenge. mark: well, he had been at the company a long time, but i think when you take on a role, you do it in a different way. don't you? you do it in a way that is right for you. and i looked at where we were. and i think that one of the challenges was, how do we integrate analog and digital? right? because that is sort of something that had become quite complex. so we brought together two agencies, two big integrated a

rose herzig is the president of the advertising conglomerate wpp in australia and new zealand. on advertising is actually rising in some sectors. they're certainly looking closely and cautiously optimistic that things will be ok and ultimately we have a good outlook for some of the key sectors. travel and leisure are holding and finance and banking sectors are still advertising strongly. the retail sector is currently steady and so far, so good. a lot of our clients recognise they learned a great deal in the pandemic and what they've learned is that the worst thing you can do is cut your advertising spend. i want to talk about twitter. the bbc did an interview with elon musk not too long ago and he said ad revenue is back on the platform. what are you hearing from your clients? is that something they are interested in, what is their approach to advertising on twitter as opposed to instagram or tiktok? our clients go whether eyeballs are. and twitter is looking a little better than it was a few months certainly with australia with acquitted twice and that my clients and twitter

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those hersey is the president of the advertising conglomerate wpp in australia and new zealand.ng on advertising is actually rising in some sectors. actually rising in some sectora— actually rising in some sectors. . ., , sectors. they are certainly lookin: sectors. they are certainly looking closely _ sectors. they are certainly looking closely and - sectors. they are certainly i looking closely and cautiously optimistic that things will be ok and ultimately we have a 0k and ultimately we have a good outlook become of the key sectors. travel and leisure are holding and finance and banking sectors are still advertising strongly. retailsector strongly. retail sector is currently steady and so far, so good. a lot of our clients recognise they learned a great deal in the pandemic and what they have learned is that the worst thing you can do is cut your advertising spend. i want to talk about _ your advertising spend. i want to talk about twitter. - your advertising spend. i want to talk about twitter. the - your advertising spend. i want to talk about twitter. the bbc did an interv

in 2022, wpp, as it is now known, is the biggest advertising firm on the planet.e between then and now, specifically in 1989, mark read walked through the doors and played a starring role in that transformation.

in 2022, wpp -- as it is now known -- is the biggest advertising firm on the planet.

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way that i've always contact with i've always had contact with wrrn—:— i've always had contact with wpponomic crisis or crisis or economic crisis or political crisis . and those may political crisis. and those may be true, but the heart of it is that we're living through a spiritual crisis. when i started to rediscover christianity spiritual crisis. when i started to redisc several'istianity spiritual crisis. when i started to redisc several'istianiago and properly several years ago and i really down started to really sat down and started to read the bible as if i might believe it, as if it might have something to communicate to me. um, especially i read um, and especially when i read the genesis. actually, the book of genesis. actually, i saw this great unfurling story and this is all the way through the bible. of course, of, of a, of a humanity that is created to return the love of god and to live in communion with creator and creation and each other and which had decided to reject that and had decided instead to walk away. it's almost as if god is like a jilted lover, you know? and w

let's bring you up to date wpp. epe— 7:14. let's bring you up to date wpp. epe peep— 7:14.here every time you come in, there seems be bad news. but let's seems to be bad news. but let's try and of soften the blow. try and sort of soften the blow. first all, let's look at first of all, let's look at doven first of all, let's look at dover. we saw chaos last weekend. what plans are they putting in place to alleviate that and why didn't they do them sooner? yeah , yeah, we did see sooner? yeah, yeah, we did see ppep— sooner? yeah, yeah, we did see epee. p— sooner? yeah, yeah, we did see epee. p wee— ”7’ yeah, yeah, we did see that. it was horrendous and this week— that. it was horrendous and this week pee— that. it was horrendous and this week pee eu— that. it was horrendous and this week has all been— that. it was horrendous and this week has all been about crisis peeppppp— week has all been about crisis planning-they've- week has all been about crisis planning they've erected planning and they've erected a peppe— planning and they've erected a large ppepweep— planning and th