. >> one of the things i know is that you always challenge, wrovl, conventional wisdom, and we live in world, again, where we are always told the value of sticking it out, finishing the project. you know, quitters never win and winners never quit, and you guys say in the text another piece of advice i learned is that you have to praise to value quitting sometimes. >> somehow we've gotten an idea that failure and quitting are the same thing. it's completely wrong. the real truth is when you keep on sticking with something and you get old and say, damn, i wish i had done something completely different from that. all of the biases we know from psychology lead people to keep on doing what they're doing. the pain -- when you want to quit, you feel the pain today, and the benefit in the future. you avoid the pane. we've actually done research. i got 40,000 people to come to a website called freakonomic experiments where they would flip a coin to help them decide a big decision. should i get divorced or should i quit my job? people actually followed the coin flip, if you can believe it. they

. >> san francisco, wrovl, with the hills would be a great city to do it.e 60 degrees every day. you would need heated water. >> i with still go for it. >>> one of the facilities at kennedy space center is being renamed after neil armstrong. first person to set foot on the moon. >> one small step for man, one giant leap for mankind. >> yesterday was the 45th anniversary of armstrong's famous 1969 moon walk. kennedy space center's operations and building will now be named after the astronaut who died in 2012. >>> happy birthday to john levitt, who is 57, robin williams who is 63, and cat stevens 66. i'm dara brown. thanks for watching "early today." have a great one. >>> from nbc bay bay area, this is "today in the bay." >>> well good morning everyone, 4:30, happy monday, i'm scott mcgrew. >> happy monday, i'm kris sanchez in for laura garcia-cannon this morning. christina loren, good morning. >> hey, good morning to you. i want to get right to the radar this morning. because we actually have showers coming down as we speak. not for the entire bay area, basi