they no longer have to go to the city to work. >> bacat wu xiansheng's duck eggactory, wu is feelingdent about his future. before he discovered live streaming, he had always thought he would have to leave his village to find work in a large city. >> we can communicate with the world over this platform. we can share our cuisine and our culture and history with the world. that's very exciting for us. >> who would have thought that live-streaming duck eggs could attract so many followers and bring so much business success? ? in this week's global ideas, we will take a look at a particularly successful conservation project. africa's majestic wildlife is often the target of poachers. however reporter went to kenya where he met some of the people whose project has made it onto the international union for coervation of nare's green li. a paradise for animals and consvancanimal lovers. is the 250 square kilometers are home to thousands of giraffes, elephants, lions, rhinos a many other species. the nd used to be part of a cattle ranch owned by a british farmer in the 1980s, when poaching was

wu xiansheng was able to pay for a brand new tesla with the money he made in just two months. farmer's son sells duck eggs. ♪ one factor contributing to his success is that he is in constant communication with his customers, livestreaming via the video-sharing app tiktok, or douyin as it's known in china. >> this is a very good sales platform. it's much better than the traditional routes with agents and middlemen who always cut. >> duck eggs cured in salt and , steamed are a chinese speciality. they are a much-loved snack. for woo shan-sheng, business is booming. output has quadrupled. >> we now process 200,000 eggs a day. and that's the number we're able to sell each day. >> wu lives in the far-south of china in a small fishing village where everyone knows everyone else. for generations now, the young have earned their living by fishing before switching to breeding ducks in later life. wu's streaming idea didn't go down well at first. >> the people here find livestreaming shameless. they don't understand what you're doing when you run around talking into a cellphone all day.