reporter: the city maintains is a wholesale tax and no require many to pass it on to shoppers but wute at 1.5 cents per ounce it's way to big to absorb and shoppers are feeling the pinch. >> with these taxes, they don't have to be so high. everything goeup. people work hard for a living. >> consewellers were surprised by the bite. those are 99 cent bottles of soda in rosy's shopping cart. >> it's now costing me $1.62. yes. >> wow. >> since the tax is per ounce the larger the container or more ctainer the greater the sting says jeff brown of shop-rite. >> it's subject to $3 plus tax. >> this will be over $10, i don't think i can sell that item his price. >> it's not immediately clear what is and what is not subject to the tax. >> almond milk, if it comes from a cow it's not taxed but if it doesn't it's nottaxed. >> or water, it's not taxed but not all flavored waters. >> seltzers have a hint and that is a natural flavor without sweetener but if it has a sweetener it will have it. the tax. >> the tax items are clearly marked some shoppers are not buying and they plan to take a trip outsi