. >> record setter is, as dan explains it, wyche wikipedia to the "guinness book of world records". >with wikipedia as much of an inspiration as anything, i saw the opportunity to take this idea and document them on video and make a web company that the world could participate in. >> here's how it works. anyone could submit any record they want to the record setter site. they simply take a video of it and send it in. the team at record setter then confirms that it is indeed a record. >> we love giving people the opportunity to dream up and create their own world records. so we try to never subjectively judge categories. we have very open rules as long as your records are quantifiable and breakable and you have media evidence, we welcome it on to our site. >> which is why they have some really out there records on the site. like one of the more competitive categories, the most times smiling while listening to the song "beat it." ♪ beat it beat it ♪ beat it >> and the tallest pizza tower jumped over. and the day i went to visit the company, two records were set in their office. shawn mc