state flag has a special message for women. >> every state has one but most of us don't know why they look the way they do. here's "flag facts." >> the first thing you notice about wyoming's state flag is that big critter in the middle. don't call it a buffalo. it's a bison. >> the bison was important out in the wild west, as we all know, but, in particular in wyoming it was verna keyes who designed the flag and she thought it was a great symbol of branding, which cattle ranchers all used to keep track of their animals, but also, the bison was known as the "monarch of the plains" and she thought that was a great symbol for her state. >> the name wyoming comes from a native american word for... today, it would be considered politically incorrect, but the flag's designer paid tribute to those once called "red men," with the red border. she said the red also signifies the blood of the pioneers who fought to claim the land. we can easily understand why a cowboy and a miner are pictured in the center, but what are those tiny words in the banner? >> the phrase on the wyoming state flag is "equal rights" and this speaks to wyoming's history as a place that was very friendly to w