one of the problems is that trump if you look at some of these polls it's early, yada yada yada but he'sng exceptionally well among men so it balances out the usual gender advantage that democrats have had for decades. one of the things about that ad it is about women and temperament, the tag line does he speak for us, sort of is asking is this the way we think a president should speak? i think you know, so i think it has two purposes, one of which about women. the other about temperament. >> spending this early they learned a lesson. 17 republicans stood around thinking donald trump is going to implode and the 17 republicans are watching. the other 16 republicans are watching donald trump prepare for his convention. the other part you can poll then you run the ads an you poll again and testing your messages in may to see if it's working and moving the numbers. if it doesn't you move on to something else. >> it's important for hillary clinton to do this, she's tied up in wrapping up the primary. the last two or three weeks talking to women, suburban white fwh women in states like virgini

the best dress to have the season isn't on the catwalk, it's by a young genius in training, yada, yada, yadaas very hard. >> stephen: you've done red carpet designs for a lot of people. you've done michelle obama, opera. do you have to think of that person's personality or is it the occasion that leads you the most when you're creating a dress for someone. >> everything. i have to be a cultural receive dish, and say what's happening at that moment? what are their goals? it's always about an empowerment of a woman, intelligent woman, in touch with their femininity and from there we take it. if it's oprah and she's neckline and wants sparkle or ombrey, we work with that. >> stephen: what is ombrey? isn't that spanish for man? (laughter) >> no, ombrey is where you fade a color into another color. >> stephen: why wouldn't you call it a fade? >> it's an ombrey and it becomes a fad and not a fade. >> stephen: you're really good. you're really good at this. i'm not sure i can keep up. the other night at the met gala, i was so blown away with the dress you made for claire danes. >> thank you. >> ste