he is not at yahoo!, right. he is editor-in-chief of patch.com, a division of aol that provides news to specific communities. very local. after him, we have the managing director for local news at yahoo.com, guiding the company's local coverage nationwide. last but not least is the senator who represents san francisco and san mateo counties, and he is the recipient of spj's freedom of information award in 2010. that is our panel. back to you, rose. >> before we start, i want to get a sense of who we have in the audience. how many of you currently work in the media? lots. how many of you used to work in the media? how many of you want to work in the media? ok, good. that will give us a sense of who we are talking with. great. every friday, we have a media roundtable and invite international, alternative, and mainstream journalists to talk about coverage of the week's news. we believe it is important to highlight good journalism because so much of it gets passed over. we think it is also important to start off on

even patch is looking for distribution, and one thing yahoo! has is distribution. when yahoo! provides you with a platform, you see it. publishers recognize that it is a fire hose. so we launched in october 30 neighborhoods. we are now up to about 400 neighborhoods in new york, san francisco, san jose, peninsula, a detroit suburb, and chicago. we are going to be launching in cleveland and dallas, end of april/early may, and as we iterate on product, we will get better, but the idea is that it is open, and it allows for publishers to publish their content on the platform, people to actually communicate and for dissipate on the platform, and for the original content if you want to do that. the exact reason that you mentioned, which is yahoo! is not going to know oakland better than oakland local, so why not have them be the voice, and we provide carriage for distribution? >> [inaudible] >> [inaudible] challenges described, and are they similar in your community? >> we broadcast news on a seven- day basis. one hour of cantonese news and one hour of mandated -- one hour of mandari

then you have yahoo. now, their earnings were pretty much in line with expectations at $237 million on the profit side. but revenue was lower than a year ago. $1.08billion. the key, key metric for yahoo fell in the latest quarter that's display advertising revenue. and it's continuing to fall further behind google and facebook is really gaining some ground on yahoo. that's been yahoo's bread and butter for a long time putting more pressure on carol bartz. apple shares are higher by 3.5%, yahoo down by 5%. >>> clorox said no to carl icahn's $10.2 billion takeover offer. he is putting another $500 million into the kitty and saying that shareholders of clorox ought to get a say or at least be able to get forbid. that would be even higher than what icahn. >>> there is word from the senate that some progress is being made in raising the debt ceiling. the market fell back a little this morning. right now the dow lower by 12. nasdaq down by 5. the s&p up by about 1. grace and elizabeth? >> thank you,moneywatch.

and yahoo struck a deal with chinese internet company that is partially own bid yahoo. deal assures yahoo it will share in the profits and fr a business spun would have out notice or compensation to yahoo z revised figures from commerce department reveal great recession was worse than anyone thought n 18 months, u.s. economy shrank 5.1%. a full point more than estimates. >> and still, coming up tonight at 6:30 a california watch investigation into who is behind the marijuana farms on public properties and a massive effort to eradicate them. >> a fitting tribute to a man who gave his life trying to save one. >> plus, a tribute to what may be the world's most-famous kiss, and a call for a national day of remembrance. >>> now underway in northern california one of the largest marijuana eradication efforts in history. operation full court press taking place in mendocino national forest. 100 people have been arrested so far but who is behind these operations? our media partner california watch has just completed a major project looking inside of the marijuana trace. for year

, but not least, we have our representatives from the business advisory panel, christina page with yahoo and melissa. [applause] >> good afternoon, mayor lee. we were asked to just comment very briefly before sending our letter on the experience that companies had in the advisory panel. on behalf of yahoo, in addition to finding this dialogue both inspiring and thought provoking, it doesn't sound very reassuring because we discovered that the stea's climate action plan shares a lot of the beliefs that we have in constructing our corporate environmental strategy about how you attack this proper of climate change. the first is, how urgent is this problem? the action on climate change is not a good business strategy. inaction on this issue is going to be very costly to businesses and society. by taking a stand, by saying we're going to get to 25% reduction by 2017 on community greenhouse gas emissions, the city is recognizing the urgency of this problem. number two, i think we found that if you do this properly, you can save money, you can generate jobs, you can create new markets, contrary

back then the gruesome story riveted yahoo! users, especially women.it became the second most searched news story of the entire year. even more than the 2008 presidential election. the trial's wall-to-wall coverage on cable networks and the live video streams of the proceedings spurred lookups for graphic details about specific evidence. anthony's father and boyfriend and her legal team. another case rocking the online world this week is the one against former imf chief dominique strauss-kahn that could be falling apart due to revelations about the woman accusing him of sexual assault. searches for dsk are up 4,800% this weeee and interest in the scandal is split evenly between men and women. on a much lighter note, it seems both guys and gals want to see a lot of the same movies this summer. and while more women than men put "transformers 3" at the top of their list, surprisingly, there was equal interest by both sexes in getting tickets for "monte carlo," the mistaken identity comedy starring selena gomez. "larry crowne" starring tom hanks and julia

yahoo! web life editor heather cabot joins us with those stories and more.d morning, heather. >> happy friday, guys. the scandal rapidly engulfing rupert murdoch and his media empire riveted yahoo! users this week. searches for murdoch are up more than 18,000% as newscorp abandoned its multibillion dollar bid to buy british satellite broadcaster bskyb. the web has been buzzing for more than a week about murdock ever since the allegations of hacking and bribery by employees of the british tabloid "news of world" surfaced and murdoch shut down the 168-year-old paper. lookups for rebecca brooks shot up in the wake of the british prime minister's call for her resignation and the announcement of a public inquiry. another international story captivating folks here at home is the action at the women's world cup in dresden, germany. according to fifa, more than 29 million women around the world play soccer. and if searches are any indication, this tournament is sure to light an even bigger passion for the sport in the u.s. as team usa heads into the final match on s

at yahoo! news it happens on yahoo! news, it's actually the stories themselves.nd this is spreading across, you know, it's being baked into more and more services online for a simple reason which is that, you know, if you can provide this sort of, you know, the code word is relevance, then you keep people coming back, and you presumably provide a better experience for them. but the danger here is that because it's very hard to see how your internet differs from anyone else's or on what basis it's being edited or cure rated, you don't know what's being left out. you don't know what you're not seeing that other people might be seeing, and most people don't even have a sense that this editing is happening at all. >> host: so the internet is turning a lot of the publicly-accessible content into known unknowns, right? >> >> guest: right. >> host: you're not even aware that it's out there. you talked about google knowing what kind of people we are, using that as a way of filtering searches, yahoo! doing the same thing with yahoo! news and so forth. yet this isn't just

. >>> after the bell, struggling yahoo! reported a net revenue drop. yahoo! is down more than 20% from its 52-week high in mae. >>> today's ipo is the real estate listing service zillow, opening at $20 a share. >>> and finally, trade unions in italy are up in arms over "degrading merchandizing of the human body." after a milan department store used live models in shorts and bikinis in shop windows. >>> well, coming up, the pirates hold fast. the yankees blunder, and a memorable play at the plate. >>> a frightening motocross mishap with a happy ending. your early morning sports headlines are straight ahead. >>> in weather we are halfway through our historic heat wave, and now it's the east coast's turn to get a dose of the furnace. your forecast is coming up. you're watching "early today." >>> good morning. if you are just waking up, this is "early today." in sports they don't have a big budget. they don't have many big name players. in case you haven't noticed, the pittsburgh pirates are a first place team. here's nbc's fred roggin with an early look at your

another hot one, the nation's debt debate. >> yahoo! life editor heather cabot joins us with the week's scorching trends online. good morning, heather. >> hey, guys. for the second week in a row rupert murdoch dominated searches as the media mogul anan his son faced a hearing before the british parliament. lookups for the word contrite shot up as did questions about murdoch's wife. who dramatically leapt to her husband's defense when a heckler accosted him with a shaving cream pie. across the web this week the news corp. scandal even overshadowed the budget troubles here at home. searches for murdoch are double those for president obama. this is the white house signal that would be open to a compromise that would temporarily raise the country's debt ceiling. but with the august 2nd deadline looming anxious americans, mostly women over age 65, consulted the yahoo! search engine to find out if their social security checks would still arrive on time or at all. the deadly heat wave that's claimed the lives of 22 people also commanded pex pe

. >>> after the struggling yahoo reported a net revenue drop.hoo is down more than 20% from its 52-week high in may. >>> today's ipo is the real estate listing service zillow, opening at $20 a share. >>> and finally, trade unions in italy are up in arms over "degrading merchandizing of the human body." after a milan department store used live models in shorts and bikinis in shop windows. >>> well, coming up, the pirates hold fast. the yankees blunder, and a memorable play at the plate. >>> a frightening motocross mishap with a happy ending. your first look at sports is straight ahead. you're watching "first look" on msnbc. all i could do was worry ! specialists, lots of doctors, lots of advice... and my hands were full. i couldn't sort through it all. with unitedhealthcare, it's different. we have access to great specialists, and our pediatrician gets all the information. everyone works as a team. and i only need to talk to one person about her care. we're more than 78,000 people looking out for 70 million americans. that's health in numbers. un

yahoo!s reported sales of over a billion dollars for its second quarter, pretty much as expected from analysts. it was still a 5% drop from last year. yahoo! says its display advertising sales grew just 5%, less than expected. investors have sold down their holdings in yahoo! as a result. that pushed the stock down 2% in after-hours trading. >>> china's most popular search engine is challenging google and microsoft in another way, unveiled the baidu browser features a treasure vault of 30,000 free apps, games and that can be attached to your home page. investors appear to like baidu's browser, shares closing up almost 3% on the nasdaq on tuesday. >>> at the same time google is trying to use its web browser chrome to develop a wide range of new ventures including the rapidly expanding universe of mobile computing. we sat down with eric schmidt, google's executive chairman to talk about the future and the challenges and opportunities in store. >> the revolution that is mobile has just begin. i

yahoo shares have been under pressure. the stock fell 40 cents today. it's now down over 24% from its may 9 high. it was a big week for initial public offerings. here's an update on what they returned to investors. the biggest, dunkin brands, debuted wednesday on the nasdaq. it's up over 52% from its $19 i.p.o. price. teavanna gained 66% this week. chef's warehouse up 18% since the i.p.o., but biopharma company horizon pharmaceutical unchanged from its i.p.o. price of $9 per share. and that's tonight's "market focus." president obama took a break from the debt ceiling drama today to announce an historic agreement on new fuel efficiency standards. the deal will double overall fuel economy to 54.5 miles per gallon by 2025. that could mean filling up your gas tank every two weeks, instead of every week. diane eastabrook looks at some new technologies that could mean an even cleaner and more fuel- efficient ride down the road. >> reporter: if you check out the fuel economy of new cars and trucks, you might wonder if auto makers will be able to increase corp