. >> suze yalof schwartz is the owner of unplugged.he started the company in 2014 after her mother-in-law suggested that she should start meditating herself. >> i was flying back and forth between new york and los angeles, and i was very stressed. and she said to me, you should try this little exercise. in three minutes i shifted from stress to calm, and i thought, why is everybody not doing this? >> suze conjured up the idea for unplugged when she couldn't find a place to meditate that felt right. a studio geared toward someone like her. high energy, busy, and efficient. oftentimes when people hear mindfulness, med tags, it turns them off. >> right. >> that's sort of some hippy dipty stuff, that's not me, i've got too much stuff to do. >> right. >> but you don't have to put these labels on it. what you're talking about is simply calming down. >> right. i think here's the deal. we are plugged in all the time. we we have a lot of things coming on us. we're stressed. >> what you need to do is shift in that moment of stress. and that's me