. >> reporter: for yanai, dominating the asian market is the key to uniqlo's key to the bid to become the biggest retailer in the world. that is despite a recent economic slowdown in china and other asian countries. >> reporter: we plan to open 1,000 stores in china and another 1,000 in the rest of asia within the next ten years. we're already seeing a power shift from europe and the u.s. to asia. the age of asia has no doubt arrived. this trend will continue. this may not be so obvious in the short term but in the medium to long term we will see a huge jump in asian growth. >> reporter: labor costs rising in china, how will that affect uniqlo's business model and quality of fashion? >> translator: even though labor costs are rising in china and production efficiency is still better there than any other country. at the same time, china is a major consumer of goods. the standard of living is on the rise. domestic demand is growing and we want to be part of that market. >> reporter: yanai also confirmed plans to launch production in myanmar. the nation is considered to be asia's final f