i'm going to start, yanik. >> i'm a big believer in piggy backing. so if you don't have the manpower to get out there and get people that are decision makers and someone in that office has the relationships and is doing it in a great way, go find those people and piggyback and either work deals with their sales reps on the side or work deals on a retro basis and piggyback on whoever is doing it. >> you know we get those for government contracts. >> why reinvent the wheel. someone else has figured it out and doing it really well. it's 2011 and it's still who you know. so even the big corporations and all of the technology that's out there. a lot of people are on linkedin, nowada nowadays. >> that's why i use linkedin, and use it all of the time. >> brian. we own an art restoration company. beside ours website, we do print advertising in specialty magazines and have videos youtube. and other than walking around wearing a sandwich board and ringing a bell, what else is there to do? >> it's something i could care less about because i have nothing to know