. >> reporter: the owner is 27-year-old yasuro ogiwara. his family has been in the sake wholesale business for generations. ogiwara's staff are often on the road looking for new varieties and flavors. the focus is on traditional small brewers that have gone unnoticed nationwide. >> translator: a fruity scent works well with young people. >> translator: our business will dry up if we don't do anything. we're focusing on tokyo. that's why we're doing business together. >> reporter: staff are now busy setting up a website in english to reach international customers. it will offer popular items from the bar. >> translator: first, i wanted to create a casual environment for people to try sake. now i want to expand sales online worldwide. >> reporter: it may be japan's traditional drink, but younger entrepreneurs are bringing a modern spirit to the industry. one they hope will cultivate a new generation of sake lovers. giang nguyen, nhk world, tokyo. >> japanese officials released their latest current account data, the broadest measure of trade