yawnic silber is head of the business ventures and we are also joined by author of "build yourself solidichael salder. this is so much fun, and one, it is the most fun i have had, but two, because will has created a incredibly strong culture and has a group of 20-something-year-olds, and i went to business school and suddenly my heart was pounding like he is going to cold call me. and it makes everyone love him and the time he takes to develop them makes them love the company. and we all can't do that and we are all not going to take a time-out to do a business school case, and what can we do? >> e w it is about the culture, whether it is the customers or the people who are working there. and they have this desire to be more than they currently are, and i have a feeling that his hiring practices, he is looking for those people, and that he is not just, hey, anybody who wants to work here can work here and then we will put together these hard core learning opportunities, et cetera. these are probably people who want to be superstars just like in the package you heard the woman say, i do t