that's at yerba buena lane and market street. it was installed in october of 13, i believe, and it's been incredibly successful so far, knock on wood. one of the other things we do, because we talked about this as well is marketing and branding. it's a redeveloped neighborhood and it has a ton of residents but it hasn't had a sense of place, if you will. part of what we try to do is create that for people who live there, give them a sense of pride and give them a sense of place. we have big events that draw people into the neighborhood. the idea is to expose them to the neighborhood so you want to come back and explore it further and that helps support our cultural institutions and our businesses. our two big ones are yerba buena night and yerba buena family day. the picture to the far right is the most recent yerba buena family day crowd. backing up a little bit, we did branding research to come up with an identity for the neighborhood a name which was not a stretch but a name, so we have street banners up to give it a sense of

as you can see part of the westbound lane of yerba buena road is blocked off for this investigation. san jose police will hope to have it open by 6:30 tonight and of course as soon as we get more details we'll bring them to you. >>> we have another breaking story from the east bay now. within the past 10 minutes firefighters made a rescue in the oakland hills. they pulled a person up the side of this steep hillside. happened at centennial drive and grizzly. no word on how the person wound up down in that ravine. >>> a 16-year-old girl driving erratically is being blamed for a crash that destroyed a popular pizza parlor in san bruno. there was nothing firefighters could coo to save seniore's pizza. apparently that teenager hit a gas meter when she crashed through the building. moments before she blew through multiple stop signs. the pizza parlor wasn't open yet but the owner was notified right away. >> i'm thinking it was something small then the firefighter brought me to the headquarters here and the building is engulfed, the gas line is lit torching the building. it was terrible. it

lane of westbound 80. traffic piled up well beyond yerba buena island and is not clear how the fire started no injuries to report their >>pam: and the credit applies complaint against on brock turner to males >>reporter: brock turner is facing right a rape accusations. he made a statement to police stating that he had not he did not have sex with the victim. >>reporter: in a criminal complaint filed against brock turner two males witnessed johnson witnesses johnson and art save it or biking across the campus around one in the morning on january 18th when they noticed something strange they claimed that as they pass by the kappa alpha fraternity house they saw what they thought was the man and later allowed later turned out to be turner and a female having sex on the ground here >>reporter: as they move closer johnson claims he got a weird feeling about the situation knows that the female was not molding. they said that when charter notice them he slowly got off the field began running away from the area. both witnesses claim they chased starter, tackle them a short distance away and held him there until p

lane of westbound 80. >>darya:traffic piled up well beyond yerba buena island. it's not clear how the fire started.one was injured. >>mark:the u.s. senate has passed a bi- partisan bill supporting the controversial keystone x-l pipeline. >>mark:but it has a way to go. before any type of construction can begin. >>mark:nine democrats voted with republican senators yesterday. to approve the bill. the pipeline would transport crude oil from canada to refineries on the gulf coast. environmentalists against the pipeline argue it could largest aquifers. and the president has promised to veto the legislation. if it makes it to his desk. >>darya:who should you call? not the guys the apparently. >>darya:our partners at bitesize t-v have more on the new ghostbusters movie. >>darya:and the all-girl cast set to star in the reboot. >> reporter: the movie debut july 2nd to second 2015. meanwhile the recall of the fantastic four reveals is trainer. the fantastic four hits theaters in man what to tell you how you feel about the trailer >> erica: we found a popular superbowl add to look their members of the brady bu

lane of westbound 80. >>darya:traffic piled up well beyond yerba buena island. it's not clear how the fire started. no one was injured. >> erica: he would to castro valley high school directed this ad is one of 10 finalists who made the degree of commercial will have more on the superbowl + news weather and traffic after the break. bulldog: oh boy! mattress discounters presidents day sale! what's this? a queen size serta mattress and box spring set for just $397. mattress discounters has the largest selection of memory foam mattresses under one roof! comforpedic... icomfort... posturepedic hybrid... and wow! get up to four years interest-free financing on the entire tempur-pedic cloud collection! [yawn] don't miss the presidents day sale. ♪ mattress discounters ♪ >>darya:the state health department says, five people have died of influenza - related causes this year. three in just the last week. >>darya:the flu season generally lasts until the end of february. >>darya:meanwhile.the measles outbreak is showing no signs of slowing down. >>darya:there are now 95 - confirmed cases nationwide. >>darya:of