>> we are seeing a ton of activity around politics on yik yak.t is cool to see that millennials have all of their conversation on yik yak, and so politics naturally will make its way there. and what is most awesome is watching how candidate approval ratings have shifted from months ago until recent weeks. it is some big changes. >> there has been some criticism, tyler, of social media platforms where the users can be anonymous, and they say that it allows them to be nasty and post things that they would not necessarily, and yik yak is anonymous, and what value does it bring that you could not otherwise be if people had to be themselves? >> yes, the mis-use on the social network is a common problem across the industry, and we have done tons of things to make shure that people use our platform in the right ways. what makes us unique is the way that we let people connect locally, and we are going to continue to make sure they use that in the right way. >> how can you affirm given that people are anonymous when you are doing polls for political tempe

they're saying, "we want apps like yik yak banned." they're saying, "we want more faculty diversity and administrative diversity." so, i think people are having the wrong conversations when they talk about race in higher education, and if they focused on the things that can actually improve the campus culture, we would be a lot further along. >> mm-hmm. whenever we start to talk about this -- this -- the subject of race in this country? no matter what the context is, that everybody gets their feelings hurt. they go to their corner, and so they immediately think that you're just talking about me, so we end up just talking over each other's head and nobody hears what the other person is saying. >> right. >> so you never really get at what the real issue is, that there really is an issue. >> right. right. and if there wasn't an issue, you wouldn't have kids starving themselves to make a point. you definitely wouldn't have division i athletes protesting to say, "hey, this needs to stop." that's a really brave move on the part of athletes t

people are saying islamophobic things on yik yak about people on campus. it's harder to manage when you can't figure out who said it, what dorm room it came from because the volume is increasing. you see it come in waves on college campuses that causes this unrest visibly on the campus itself. >> anonymity causes further unrest. >> right. >> we are fortunate early this fall to have a student organization of muslim young men and women to come forward and say, we are muslim and we are not your enemy and they invited the rest of the campus to come and talk with an imam and several other members of the community who are muslim and for 2 1/2 hours, students, about 300 in the room, were free to say what they wanted and to get a response. i think the really important part of it is that they had experts and they had supportive folks there who were able to help them frame some of the discussion, but also they had verification of a religious perspective present as well. so it was a very open place. one of the students said it's wonderful to be in an institution wher

think like yik yak, people are making anonymous statements that are prejudiced and racist in a whole host of ways. it's a geographic app, they know it's happening at the college campus. twitter, things like that. you're seeing that spill over into people's lived reality in ways i don't think colleges have actually responded to well yet. students feel it, right, they see all the comments on yik yak, they're very specific, they know it happened.