the address is yo yourbusiness@msnbc.com. you never know, somebody out there watching the show may be interested in helping you. >>> time now to answer some of your business questions. les and jeff are with us. one asks when hiring and providing incentives for employees how can we achieve brand buying? you got that? >> the first thing i would advice joseph to do is to speak plain english. this sounds like something out of a textbook, so talk english. it's not at all difficult to over pay people as long as you find a metric that gives you a return. we found two metrics that had a way to pay them more, and so we were able to pay them 150% of what the market rate was, which kept them longer and we got twice from them, so find a metric that justifies paying them more. >> in the interview process be honest about what your company does, and so people know what they are getting into. >> and be transparent. communicate. that's one of the key things with the employees. show them if they do this, and you get to this level, you can prov

the address is yo yourbusiness@msnbc.com.clude a short summary of what your company does, how much money you are trying to raise, and what you intend to do with that money. you never know somebody out there watching the show may be interested in helping you. >>> time now to answer some of your business questions. mo and michael are with us. the first is about developing a rapport with customers. >> how do we see a red flag in business? we know what to look for in dating but how do we know if investors are seriously interested in our business or not. >> you want to get any customer you can get. next thing you know you spent three weeks on someone that may not sign up or turns out to be an unproductive client. >> i personally -- i love pre-orders. a lot of people just because they don't want to have the auction sxward say no, they will say they are interested or interested learning more when they are not. i would say the majority of people so the sooner you can get to the point where you have them say actually pull out their ch