way people think about yoga and maybe even the way they're practicing it according to a recent yoga journal study there are 20000000 yoga practitioners in america and over 40 percent of i don't say they want to practice at a yoga journal conference in san diego business is booming. cool with it. it's just simulate. paddleboard on the water we just do it. all out in 1st thing i am attracted to a growth industry that's where you're going to expand and you're going to make some money. is obviously one of those it is because you remember when he can go out and go yeah gotta go in. this appears to be 1st a booth where i can get my picture taken. and put on the cover of a yoga journal it's kind of cool. so i came here i was like a lot of people just know but you know too much but now i'm like a kid in a campus i'm totally falling for you know all these like products that. you know are from a. spiritual materialist. saccharine and we've shown it very much so those people are there they're not in this necessarily to you know to make money there or they're trying to spread the joy of it but the same