is anti-microbrial, so it repels an infection, wrinkle-resistant, lint-free, four-way stretch, yoga pamtsnd of what the athlete has done. >> one of the keys to success is having focus. it makes us great. makes us who we are today. >> it's more risky in 2018 to not be taking risks and not be putting yourself out there in really scary ways than not. being an entrepreneur, there's extreme highs and extreme lows. you really have to see the future. you have to blow lever in something bigger than yourself. >> there's a lot of attention paid in the beginning when you lawn your business. but we know the hardest part are the middle years. our next guest knows this firsthand because he's led companies. he's a venture partner at benchmark capital. he has a new book out called "the messy middle: finding your way through the hart it. >> it's a misunderstood concept. >> you've been around so many companies. uber, pinterest as they even grown. build the narrative before your product. it sounds like an early thing. >> i think a lot of teams and founders jump into building the product as a slult for the c