i sometimes think of you and ask products,yond apple is there something that jony ive could do that wouldr world even larger? jony: at the end of the day, i like drawing and making stuff for people. very like doing that sincerely as a way of serving them. this, i thinkoing i would just be drawing or making stuff for friends. maybe it would just be christmas tree ornaments. i do not know. that is what i do. the scale on which i do it, i have been very lucky i have been part of apple. that has meant there has been a tremendous influence. there has been a reach to what we have been doing. and it has been remarkable that we can, together, practice our process, which is unusual, clearly unique. about you,eve said if i had a spiritual partner at apple, it is jony. we think of products together and pull others in and say, what do you think? he gets into detail about each apple isnd understand a product company. he has more operational power than anyone else at apple. now you have even more operational power. have ahe one thing i do reasonable fluency in is moving from the big picture to the tiny