yoram bauman wants to change the image. >> you might be an economist if you adamantly refuse to sell your children because you think they plight be worth more later. >> reporter: but a monois playing a conventional venue, this year's annual economics convention in atlanta. the meeting is generally better known for monotone than monologue but feature this year a session devoted solely to that seeming oxymoron economics humor. ♪ his name was friedrich hayek... ♪ >> reporter: head likes by merle hazard . ♪ w-rpbd with government size... >> reporter: this was a take off on the book "road to serfdom ." ♪ that's the road to serfdom, friedrich hayek size. >> the world of economics is suffering no shortage of words that can be made to sound dirty. >> reporter: next up, harvard's jodi beggs. she's been straining to make her mark as an economic teacher. >> i remembered a tried-and-true business principle. that principle being "sex sells." and economists do it with models was born. (laughter). >> reporter: speaking of smut, emory professor hugo mialon gave aning actual academic paper that might