it became an iconic brand showing at new york's fashion week and favorite of former first lady michellend her daughters. she left j. crew in 2017, started love scene recently. also the star of a new series streaming now on hbo max called "stylish with jenna lyons," and she joins us now great to have you on the show. welcome. >> hi. thank you so much for having me. >> it's an interesting time to make a big comeback with the show and multiple businesses, right in the middle of the global pandemic. the fashion industry, in many ways, is in a crisis i don't have to tell you, including your former company in bankruptcy why now? >> i mean, listen, it wasn't intentional. i think if i had planned on launching a business, i would not have picked to do it during a pandemic it's a little bit like business twister. everything that is normally hard, like building a team, is doubly hard when you are doing it over a zoom call. so, yeah, it was not my choice. >> talk us through the tv show and what exactly that's going to be about it's a bit of a reality show, a bit of a documentary what exactly is it