crannage: so we are selling i would say 50% through the restaurant, the rest of it will go through yorkshire games and will go off to different restaurants around the country. >>reporter: in fact demand is so great that you can struggle to find grouse on the menu in the consumer market. >>crannage: you are home of the grouse and you go on the internet trying to search grouse, its 10 pounds a bird. so it's an expensive luxury item! >>reporter: an expensive but enjoyable luxury item for the paying guns, but for locals a crucial revenue stream, so even if some of the syndicates have to take the odd year off, they are happy to do so knowing that that might just guarantee the grouse for the years to come. >>that's it for this week's world business. thanks for watching. we'll see you again at the same time next week. >>hello i'm raya abirached