you have to work at it and you might have to fail at it and you might have to modify it. u might have to try another idea. you have to decide how to think about the idea. an older movien called "thelma and the leaves? " by the end of the movie, they are driving their car off of a cliff. i won't fill in the details. it was brad pitt's first movie. fast.eally ran i the end of the movie they were running fast. i would not want to follow him off the cliff. some people fall in love with their first idea and don't stop to say what are other ideas. are there other ideas or better ideas? i don't care if you're as big as , ideas matter. the whole made company. the third trick is out there waiting to be invented. .r invented by a start up or a larger business that can do certain types of innovation. ideas matter. second, you have to be passionate about what you want to do. passionate matters. to many people don't get revved up and fired up and consumed by what they do. i find that sad. you want to do something you can follow love with. , youg right out of college have to work on you

you have to have a conversation with the subject. nd out exactly what they're into, what they want to do. give some of your ideas, you don't want to show up unprepared so you have to be prepared. i have to do my homework, get prepared and go to the shoot comfortable and do the best i can. >> not only have you done magazine covers but you put your foot in the music industry too. >> yeah. a big collaboration was with the fujis. the album cover, it was amazing. >> a classic album cover. >> the next classic is -- the miseducation of lauryn hill. the mollys. so many. >> is it different to shoot music artists than say models? >> it's a big difference. the artists you're trying to capture something that's original to them. the model you can mold them into anything you want. you know what i mean? it's a big difference. to me, i treat everybody like people. so it just -- it's different. one happened to be a musician. one happened to get paid to stand in front of the camera. >> of all the people you shoot, who are some of your favorites? >> you

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if you have to have enough to at least live on to you are 100. the survivor needs to have enough assets to make it. a plan b if they make it past that. you have to model these things out to make sure that your cash flow show sure taxes, your health insurance, long-term care. you're really have to say what is your situation is that you have not thought about. >> you can get a copy of his 10 pillars, this is too important to run out of. >> you can find this sat newfocusfinancial.com 88- 762-2423 >> we will take a break. align we >> welcome back. you can always find me on twitter or on facebook. >> you can send me a question or an idea. one of the most popular e-mail's comes from one of the most economic creators. i wanted to know about this. there is inflation, deflationary. wages, unemployment to most economists it is the job. if you live paycheck to paycheck to spend it. if your spending, you are supporting the economy. basically wall street is a reflection of that. paycheck people, consumers is one of the reasons why like asia. they are just crea

can you name some of the stories are the anecdotes that have changed the way you have created wild wings it was founded back in 1990. >> it is a 20-year-old business. we have built out what we want to see for potential acquisition. wild wing cafÉ checked all the boxes. it was scalable and rod demographic appeal. great food am a differentiated itself within the place and great volumes. consistent stability and we love this brand. this is the perfect rent for people who want to go in and invest. either make a business for themselves or a mom and pop organization to have a single unit. >> did you want something that was also geographically nearby to where you were so you could check in on this on a regular basis rather than having a telephone call or conference call? >> i think that is important. we wanted to have something that was located in the southeast, something that we can touch and feel. >> you are in charlotte. >> we wanted something that was centralized in the southeast. we have 34 locations in seven different states. it was something that we could get our arms around fairly quick

you can have weakness, you can have fatigue. when i interviewed a.m. an romney last year, that was her prominent symptom. that is hard to know because fatigue can be many different things. it can be sensory loss, you can get confused, you can get depressed. the most prominent one of all is optic nuritis. the key thing is it comes back. you have an episode where you have a problem and it remixes. the best way to understand is like wiring. the wiring of the brain is like copper wire, let's say. nerves are like wires. the outside of the wire is insulation. so the insulation of the wire gets attacked by the body's own immune system. and then it starts to repair itself but it's never quite as good as it was. it gets scarred. why does the outside of the wiring get attacked? why the auto immune problem? that's the zillion dollar question. people think it's due to a virus that they haven't figure out yet, a genetic predisposition, but something causes the body to attack itself. which is why the number one treatment we use is something called betatheron. >> so t

if you can. so i have a voice and i use it. >> hip hop pioneer and business mogul russell simons is a man of vision. >> you can't fail until you quit. >> music, fashion, social action, the def jam founder is a pervasive cultural influence and a strong advocate for justice. >> the war on drugs has done more to detroit the fabric of the black community than anything that we can think of. not the effects of jim crow and the effects of slavery, it's the war on drugs. >> he's also a practicing yogi, who values daily medication. it's the subjects of his latest book, success through still ,. >> i want to be enlightened. >> i caught up with my friend russell simons at a recording stood know in york. how would you describe what you do? you are a -- >> i have no idea. >> you defy the kind of -- >> i don't want to have a title. >> let's say there was one person who didn't know you and you said, i am i am russell -- >> i am an inspiring yogi. i want to be enlightened. how would i describe it. i philanthropic, social,

you have to have some patience. mber two, if you do something in the scientific world and it turns out to be a failure, that in some sense is a success because you don't have to go down that path again. unfortunately, in the world i came from, you are labeled a failure and you have wasted you money -- >> and it is all over the press. >> yep. that is not the case the way science works. knowing what you're doing, measuring it, there are a lot of people going around trying to apply metrics. in some cases you can and in some cases you have to do it on faith. i know down the road this is going to help and i am willing to make that bet. wait a little while and give it the old college try. if it doesn't work, don't be stubborn but don't walk away too quickly either. >> coming up, these titans take their money and experience on the road. >> that is why both of us are drawn -- more and more of our philanthropy will help those countries with those great needs. >> there are places where there are no roads so that if you need an

does that service have an inventory? how do you know how many drivers, bikers, you have? y to keep up to date as much as we can. and around 2500 doing deliveries. >> you can go to a retail location and say, i would like and you fill in your order and if they have it, postmates will go and get that as well? >> if you need something from a hardware store, we can get it to you even if we don't have the inventory available. it will go through all means to get you an item you know is available there but we may not know it is there or not. >> would you be able to get things and not necessarily have any connection with the store in which the purchases made? >> most of the stores don't have connection to us. >> they don't have to worry if the customer is happy. or do they? >> i would hope that we provide a great service -- >> who does the customer deal with this something goes wrong? >> postmates. with us. >> is there problems in certain cities? >> i would like to think most customers are actually happy. >> how much does it cost to have something delivered? >> the delivery fee goe

peter, what thoughts do you have? ou know, i came into this whole thing hoping we could do something, but there are certain areas we won't go. >> we have drawn some lines in the sand. i can't take that offer. >> yeah, i mean, to have to take such a reduced percentage of the company would be extremely painful. >> but you have a business that doesn't make money today. to be debt-free and to have working capital and to have a 10, 15, 20-million-dollar business has to be worth something. >> 20%. >> no. to tell somebody that if they provide all this stuff, that they will then share in 1/5th of it, it's a tough sell to me. >> i feel like the company's worth more than you're putting your eyes on. i think it's worth a lot. >> based on today's numbers, you--61,000 in profit in 2010. 36,000 loss. 38,000 loss. 127,000 loss. 200,000 in payables. i mean, come on, guys. >> [sighs] >> you give me this line in the sand, so the way that i think would be a good compromise for me would be pay off the debt of 1.1 million, but i'm not also

we had more freedom. >> the roles you could accept. >> no. they havehe idea of what would be right for me. >> how did you get a start? >> i got a start at 20th century fox. take on $55. i was in the movies. i was making tests with the girls that came in. i did marilyn monroe's test. i was the test boy. i just wanted to get in front of the camera and figure out how it works. so, i started there. they had a tremendous fan magazine department. i did a film called "a song in my heart." it was with susan hayward. the people, when they walked out of the theater, said who was that guy? that is what happened. that will happen. they will say, they will wonder who he was. that will start you. he did meet him at mgm. he said, i will check it out. it didn't work. i went there and met the coaches. they had other people in mind. >> if you were a studio contract, would they give you acting lessons? >> you could do anything. they had coaches. they had fencing. they could teach you anything you wanted. >> hollywood was a small town. >> it was. >> you would go to the gr

you have to work at it and you might have to fail at it and you might have to modify it. u might have to try another idea. you have to decide how to think about the idea. has anybody seen an older movie called "thelma and louise"? by the end of the movie, they are driving their car off of a cliff. i won't fill in the details. it was brad pitt's first movie. they really ran fast. by the end of the movie they were running fast. i would not want to follow them off the cliff. some people fall in love with their first idea and don't stop to say what are other ideas. are there other ideas or better ideas? i don't care if you're as big as microsoft today, ideas matter. two tricks made the whole company. the third trick is out there waiting to be invented. or invented by a start up. or a larger business that can do certain types of innovation. ideas matter. second, you have to be passionate about what you want to do. passion matters. too many people don't get revved up and fired up and consumed by what they do. i find that sad. you want to do something you can fall in love with. c

where you have the people that have the money and the cab companies are caught picking up the rest of the people that is what you got here. you have a situation of defacto regulation because you have an extra 6,000 cars on the street that are taking cab rides away but also polluting the city that is something that you need to take into consideration. also, as the women from the puc had said, hailing a cab... >> yeah. >> last point. >> hailing a cab needs to be reinterpreted. >> thank you. >> cloe cocran and andrew green, and tarac hussen. >> president of the natural veteran cab company, i would like to make three kick points, first you cannot have an industry where on demand transportation which is regulated competes with transportation that is unregulated what is going to happen is the unregulated are not going to survive. >> the regulations as they are laid out with respect to the cab industry or layed out by the city to serve the interest of the public. and it is important that you formulate those in that way, and the third thing that i would point out is that the puc, has not show

you don't have to pay anything. u get the same treatment you would if you were in one of their offices. it's a wonderful partnership. we are trying to renew it. i think taxpayers comfortable with doing their returns without a provider should take advantage of this. it's one of the services we are here to provide. >> you are her, and you are here to help us. >> i want to use a little more time to say i totally agree. i know that is shocking to some folks. i sponsored his bill, cosponsored his bill. as ranking member i participated in his amendment because whether democrat or republican, i don't believe our privacy should be lost, so when you hear about government perhaps reading e-mails, that's unacceptable. unacceptable to us and unacceptable to democracy. i am beginning to hear some people say, if you have nothing to hide. it has nothing to do with having anything to hide. it has to do with the constitution and what this country is known for in the fact that so many people throughout the world would like to imitate

you don't have to swap batteries. you don't have to charge them. n't have to send the data out to the cloud. you can scale this with thousands of ground stations. >> what do humans actually do? . >> today, you have to swap the battery out and you have to upload data to the cloud. so you don't have to do any of that today with our system. >> show us how this works. >> i can actually run it right now and activate it. it will take off autonomously. >> go for it. so you just basically -- >> i thought your texting someone. >> there it goes off. >> it is a preprogrammed thing. >> what can this be used for? >> some of our clients are construction firms. they use it as analysis for stockpiles. some of our clients are mining companies. they use it for purveying stockpiles. >> why is a drone better? what do these currently? . >> right now, they use a lot of people. >> how about for minds, for example? . mines are very dangerous places. imagine yourself at a desk and you want the new stockpile purveying. you press a button and it takes often brings you data ba

you have to work at it and you might have to fail at it and you might have to modify it. u might have to try another idea. you have to decide how to think about the idea. has anybody seen an older movie called "thelma and louise"? by the end of the movie, they are driving their car off of a cliff. i won't fill in the details. it was brad pitt's first movie. they really ran fast. by the end of the movie they were running fast. i would not want to follow them off the cliff. some people fall in love with their first idea and don't stop to say what are other ideas. are there other ideas or better ideas? i don't care if you're as big as microsoft today, ideas matter. two tricks made the whole company. the third trick is out there waiting to be invented. or invented by a start up. or a larger business that can do certain types of innovation. ideas matter. second, you have to be passionate about what you want to do. passion matters. too many people don't get revved up and fired up and consumed by what they do. i find that sad. you want to do something you can fall in love with. c

cars, but i have a good business. >> you don't have cars! that is the business! >> i'm done arguing with you! this is bull[bleep]. >> my money's on the line... i don't know how you run your business this way. so failure isn't an option. do you understand that the bank could literally show up here today and lock the doors? i asked you to do one thing. >> it's my company. >> you want me to get in your face? >> the deal's off. >> i'm in charge. if that doesn't work, then you can get the [bleep] out. >> why can't i fix this? >> we have to be able to work together. >> what are you talking about? >> this deal is not a good deal for me. this the profit. [hip-hop music] ♪ 10 miles outside of my hometown of chicago, located in morton grove, illinois, is the home of athans motors. in 2009, pete athans, a car enthusiast and successful real estate investor, who made millions flipping houses, sunk his entire life savings into building his first car dealership. >> i created a place where you want to hang out, buy a car, sell your car... car's worth 30 all

>> i'm not sure. >> you have eggs market. e helping emerging brands get bigger. >> we meet brands when they are trending. we see how they are selling. what consumers are buying. consumer when they walk into the site versus when they check out. we understand what they are looking for. we understand the brands that are answering customer pains. when a we invest in them and help them grow. use all of our brack rounds -- use our backgrounds. help them reach the next level. >> to get equity in the company. but you help them on different levels. >> exactly. we are investing $100,000 per company to get to the next level. they are growing. a been around for a year or two. they want to reach a wider audience. >> a favorite item? >> i have many favorites. >> fair enough. great to have time with you. market.under of abe's now the world of advertising. ever wonder how video ads get onto your favorite website? , the companyounder gets millions of people to see brand sponsored content through video ads while driving traffic. i bet you can d

we are glad you have joined us. those conversations, coming up right now. >> and by contributions to your pbs station from viewers like you. thank you. tavis: grammy nominee gregg reporter had intended to be a linebacker but a football injury ,ound him twitching to music decision which is now paying some pretty nice dividends. after three albums he is making his mark not only as a singer but as a songwriter. entitledt cd is "liquid spirit." let's take a look at a cut from the cd. ♪ sorry that i had to ring your doorbell so late there's something bothering me i really am sorry, but it just couldn't wait is there someone else instead of me ♪ tavis: i was saying to gregory a moment ago that it took me about two we to get to track number five. i couldn't get off track number one. which is "no love dying." i had literally a friend of mine who called me, e-mailed me, text messaged me and said there is this brother named greg reporter who you must have on your show. you have a bunch of fans who are friends of mine that you

you have read the history. u know the area. >> if the iranians get a bomb, they will have a bomb simply because they will go to their friends in pakistan and it will be there in 10 minutes. that is what they say. >> everybody says that. first of all, i don't think that pakistan is going to be free to do what they want. they're going to face a lot of sanctions. the kingdom is going to face a lot of sanctions. we would prefer to have a zone free of weapons of mass distraction in the area. extending from iran, all the way across, including turkey, israel, and the arab countries. >> they would never agree to that. >> why not. he gave an interview when he was alive but he said if there is a piece of the arab world, we might consider having some kind of weapons of mass destruction. he repeated the statement when he was prime minister. in the last few months, discussions on the zone free of mass distraction, through the ie meetings. israel participates in the discussions for having his own weapons of mass destruction.

how do you change up -- you have a screenplay. trailer for that this is hilarious, the movie. how do you change things when you novelize a screenplay that has been filmed? >> we hope it's afunny as ted. we think it's as funny as ted. >> jon: pretty funny. >> it's a different animal. sortie at its core say classic western story. i'm a big louie lamour fan. i thought, well, good let's see if this thing can have legs in prose form if we've written a true western story. my twitter since i made the announcement has been full of people tweeting, how is that novel coming my friend [in an english accent]? [laughter] you got a good josh i should have and fis pated. do you have a good protag inconsistent, beginning, middle and end. (bleep). >> jon: i have to get that voice modulator on a twitter account. >> the type face gets very small. >> jon: how long have you done the twitter account? >> oh, god. seems like 100 years. do you do twitter? >> jon: i have not. >> you have a twitter. >> jon: i'm waiting to see how it works out. will it catch

[applause] >> you have been known for a long time as a master of the numbers. >> i think you just had the master of the numbers here. >> the other part of the capital, the hill part. these people have been getting numbers all day long. i want to start out with a purely political question. wrotee one of those who last september that the republican party was in danger of failing abysmally because of what you call the self-promotional babble of a few in and forcing the government shutdown. we have now been through that and it appears the came toof the party share your view to some extent in terms of resolving those issues, the effort to defund obamacare and hold the government hostage. i would like to get your assessment of where you think party is now as we head into these november elections. restored?alance and >> that's a great question. let me thank the atlantic for this opportunity. here.ice to be your question is very current. to a time ingoing the wilderness. i compare it to the democratic party in the early 70's, when the party lurched to the left with the government nomination a

before an earthquake to make sure that you are going to able to have the support that you need>> it is important to have a good relationship with your neighbors and your community. go to those community events, shop at local businesses, have a reciprocal relationship with them so that you know how to take care of yourself and who you can rely on and who can take care of you. it is important to have a battery-operated radio in your home so that you can keep track of what is happening in the community around and how you can communicate with other people. >> one of the things that seems important is to have access to your important documents. >> yes, it is important to have copies of those and also stored them remotely. so a title to a home, a passport, a driver's license, any type of medical records that you need need, back those up or put them on a remote drive or store them on the cloud, the same is true with any vital information on your computer. back that up and have that on a cloud in case your hard drive does not work any more. >> in your home you should be prepared as wel

let's say you have a book club. like you to come and talk to your book club about her new book "you should have known." what happens? >> it's very easy. writer.com.ookthe you put the time and the date. i see if it works. if it is a match, i let you know. if not -- we are working with groups in new york city and surrounding areas. there is a fee, of course. the fee is $600. we also have something called pop-up groups where we set the date any time in the book and the author and you can find out as an individual income along. the fee for that is $50. >> if you have a very big book club or a dozen members or so on and you can almost program your own lecture series. >> that is right. and we would love nothing more than to work with book groups on an ongoing basis. we have sections of the author iter that arehewr jewish interest, food, memoirs -- >> who are some of the popular authors? >> right now one of our authors is on the best seller list. debbie steer was just on the today show with her memoir about the sat's. realv

alec, great to have you here. so now we have gm managers saying they knew of the ignition switch problems on the 2005 cobalt in particular could disable power steering, brakes, airbags, even as they were launching the car. what do you make of that? >> yeah, i think it is really unfortunate to learn that we hope these companies like gm that are responsible for putting cars on the road we're going to drive to and from work to pick up our kids from school they will be safe to be on the road. clearly there was a lack of communication somewhere along the chain that just is a little bit unsettling. gerri: i want to read to you a statement from gary altman we have. he was a programing engineering manager for the cobalt. he said, we sold vehicles for many years without power as sis and the car was manueverrable and controllable. we've been through that many times n fact looking at this investigation to look at the car to make sure it could still be yield. sew says, you know what? we knew what was going on and we thought it

you just have to apply the other factors. >> is a three-pronged test soon and need since you would have to demonstrate the assistance of all three prongs but with respect to the 95% interval --. >> i thought that you'd don't have to go to in your view you don't have to go to the second and third standards if on the first it's 70 or below. i thought a adaptive behavior doesn't come into the picture and onset doesn't come into the picture if the iq is above 70. >> that's correct your honor. it's a three-part test in the medical community doesn't dispute that in the petition doesn't dispute that. to achieve a diagnosis of mental retardation you'd have to demonstrate that you meet each of the three. >> there may be agreement among you on this but with atkins says in three parts as you say. one part is significantly sup average intellectual functioning that's the first one. so what you say is if it's above the 70 on an iq test that's the end of that it and you don't go further. what they say is i want to tell the jury something or the judge of the judges deciding. judge i have an expert here

when you have a life insurance policy, you have the beneficiary. ficiary receives that money and everyone one tells me, that is outside my estate. it is actually not. if you own the policy and paid the premiums on it, the full amount is subject to estate tax. if the policy is owned by life insurance trust, the policy proceeds will not be subject to estate tax. one very simple fix but many people don't do it. >> having this trust is like having a third-party robotic independent person that owns it. you get to control it but you don't necessarily have the beneficiary amount included in your estate. >> that is right. the second has set our retirement accounts. iras, 401(k)s. they are also subject to income tax. what that really means to the families is that ira has been growing and has been serving the family so well for years will be eroded by 70%. you can think about converting to a wealth ira which means paying the income tax on it today and it will be subject to estate tax but they will not be subject to income tax. you can think about stretching o

appreciate it. >> thank you for having us. >> we have to take another break. we come back, we're going to learn about celiac disease, why we are seeing more gluten f so yso you can happily let the grlife get in the way, while planning for tomorrow. so you can finish the great american novel banking for the life you have investing for the life you want chase. so you can >>> welcome back to beyond the headlines. we have been talking about food allergies and related disorders like celiac. now i learned about that disease firsthand at the taylor foundation camp. >> pretzels actually cause a fight at camp. these particular pretzels. this seriously is the biggest deal at camp. this morning we served 150 fresh >> this is celiac camp, a safe place for kids with celiac to have fun and not worry about food choices. >> i really like the food. >> the hot dogs were pretty good. >> definitely the corn dogs. >> these kids have a bad reaction to gluten, a protein found in certain grains such as wheat, rye, barley. >> celiac is an autoimmune disorder, it is a lifelong disorder

in other words, have you thought recently the last few months about having a pen. es then he goes into full sales mode. is that a good sales tactic do you think? >> you always want to put yourself in the shoes of the person you're selling to. when i was selling computers, software, developing software, writing software myself, my skill set was i can walk into a shoe store and say i understand your business. here's what i can do to improve it. walk into a furniture store, doctor's office, any business in this moment and say, i can help you use technology to your advantage. because i understand your business. so yes, if you can put yourself in the shoes of the people you're selling to you're always going to know how to sell and be successful. >> did you carry a wallet? >> yes, i carry a wallet. >> i asked warren buffett. do you have it on you? >> yeah. >> what do you have in it? >> that's a good question. i've got some credit cards, a debit card, driver's license. cards from some folks. i've got my doctor, my iu alum card, insurance card. >> cash? >> i've got my gym c

that's what this is. >> you don't have to do this stuff. you don't have to people liars. is stronger you don't need mock religion and don't need to do it. argument is weaker. i believe that's why they do what they do. >> in their world they believe this is edgy. this is rebellious. >> it's an attention-getter. >> yarn. >> this stuff is part of the landscape in america. >> what was it mohammed would be out of the question. >> that's right. never do it christianity they wouldn't do it. ♪ ♪ >> san francisco commission on environment. banning the release of butterflies at weddings because they say it hurts the indigenous population. my theory is they are killing jobs for butterflies, what other work are they going to do but this? and the commission says that you are treating them like party favors. that's better than the way they are normally treated. these are just good-looking insects. this is totally ludicrous. if these were normal flies they would be crushed there is are a manny models and they get a free ride. i have had it with butterflies. kill them all. >> this is tru

there is a body of theory that you have to look at but then you have to put it into practice and youove between these so i can be taught through action learning. the data is clear about this. the most important thing is the team. you have to have a very strong team and you have to have a team that is coherent. >> is that mean because the team is what is creating that energy, that focus, doesn't mean that somehow you have to take your own ego out of the equation? >> that is critically important that you have to be able to collaborate with other people. you also have to have some sort of ego that you want to win and you will overcome the odds you mentioned discipline. an entrepreneur is someone who has more we owe us talk about the spirit of a pirate. if the fish are swimming this way you have to be comfortable going the other way. and being counter to that. it does not mean that you are a gambler. you are managing the risk in your going after it and you are incredibly disciplined. we always talk about having the spirit of up pirate it the execution skills of a navy seal. young people

have you guys done comparisons? there are requirements in certain cities to have a certain amount of training. a certain degree of safety and training is probably necessary. sidecar, we are incredibly proud of what has happened on the safety front. we are pioneers in creating this entire category of having background checks and million dollar insurance policies will stop but what is unique to and lift, if you look at the actual safety record and not the rhetoric in the use, the drivers drive as if they are driving their own car, because they are driving their own car. it is a very safe system. the vast majority of people who ride feel it is safer than a taxi. the safety argument is used a lot by the taxi industry, but the bottom line is these services are actually safer because you are being tracked by the phone, you've got a record and there isction, the safety of the crowd and other people have rated this driver. rider is alsohe rated, so it is safer for the driver. >> i was just in austin for sxsw. lift anduber an

project sponsor, you have a two minute rebuttal. >> thank you, mark english, again. we have a small lot as was mentioned before, and the decks in the front which are not really decks. they're actually a stairway built with landscaping materials, landscape walls has a series of landings. that's an entry. the rear yard is so small that the deck that was just referred to is the ground level. it is the rear yard where you can be outdoors. the upper two decks, obviously pushing the third story back from the fasod creates a space that's between the facade and i don't think anyone sees that space. you have in your packet, several renderings that we did of the before and after of the view from the back of what our deck looks like from -- not from anyone's home, but from the backyard. its impact is minimal, and for that reason, i think that you should go ahead and approve the decks the way we have developed them. thank you. >> thank you. the public hearing portion is closed. commissioner moore. >> i think this is an interesting project. what is remarkable about is, the buildin

how many off the bat how many you plan to have one tell me how you, you are thinking of hiring security >> we've talked to several security vendors in the air area. i'm cache so we're going to require that we have security per x amount of individual. so right now and depending upon on what part of the facility in part because your assets and portraits all our fingers they're not inexpensive and they need to be taken care of. so i envision a minimum of two people for any location and possibly more >> so the third floor was would i do open before are you going to remodel it. >> it's actually going on right now the remodeling. >> what's the largest facility you have like capacity. >> capacity in terms of occupancy and let's is if i wanted to have a dinner party and wanted two hundred people. >> that's a really good question we haven't completed your occupancy yet by the way, of our facility we can have a lot of people in different rooms there's the opportunity as with our guests to go from location to location from our music room to our movie room into our a list. it's not a clear answer i

you here. >> link to have you here. >> you have been doing this long time. is it true you got your first corporate sponsorship at the age of 16? >> it is funny. it is such a whirlwind. it was around then. >> on "frontline" there was a documentary about young people creating their own brands. are you using skating to pump up your own brand and generating likes? you are older than those kids. >> you adapt to it for sure. >> it is a way to directly interact with somebody especially with facebook and instagram and things like that where it is right in their face. this is what you are doing. i want to know what my favorite pros are doing so i follow them and they follow me and kids get to follow me and i try to not bombard them with bedposts. i try to keep it classy out there. >> what has someone like tony hawk meant to you? >> he is the original. he is the guy who would never anyone knows skateboarding they know who tony hawk is. he is a household name. i hope i will be like my generation's tony hawk. >> why is that important to you? >> you know, i gu

you have individuals try to have an individual contract that unit corporation it is difficult to enforce that. that is the cultural issue you will have to bridge at that point. >> i have a quick question on commercial uses and ad targeting. how would you support targeting of the ads for an individual on an individual basis? like their reading habits or .urfing habits -- usingnting microsoft internet explorer or windows. >> i'm not sure of the question. >> when i deliver ads, i can deliver them to a person or two basis. what are you browsing? you might be browsing the sports patch so i can show you ads for nike shoes as opposed it if you are browsing using apple, i was broadly categorizing will kind of technology and on that basis, i can target ads. >> i don't have a good answer. it's a whole area of how much you can target and when does it become personal. the second scenario of looking at someone's operating system and making inferences about them may or may not be targeting. if you are taking that, you are adding their mobile data and location and e-mail account that they may have and

you might not not have heard of them, but you might know them as mrs. n frozen meals and they have a groceryç business. you know them as duncan hines. maybe mrs. butter worth and they acquire the brands and turns them around. we got behind the stock before it became public at 20 bucks a share a year ago. 41% gain since then. they reported this morning, laid out the incremental sales increases and debt reduction statemeat the same time. maybe perfect for those who want a lower risk situation in the portfolio. with potential for excellent dividend growth over time. let's check in with the ceo of pinnacle foods. welcome to the show. thank you for coming on and have a seat. you have a collection of brands we grew up on. but i think you're reducing the cost of producing it which is terrific. but also the change subtly, the freshness and organic nature of what originally when we were growing up. >> a couple of things you touch on here. first of all, our mission is reinvigorating iconic brands. we take other brands that people declare nonstrategic and we make

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you guys have too much at risk. not gonna let the bank take it from you. >> both: thank you very much. >> we appreciate that. thank you. >> i'm gonna help you as much as i can, but i'm not gonna invest what i said i was gonna invest. i wanna make sure that i'm clear about that. >> but we need money to make payroll and for our working capital. that's--that's very important at this point, 'cause we wanna be here tomorrow. >> and how much do you need? >> about 200,000. >> you know, i can't just give you the money. i can't just write you a check and give you a gift, as much as i like you guys. you know, i'm not a consultant. i do things to save jobs and to make money. i don't just kind of hand money out. and so, in order for me to give you that money, i'm gonna need to get a return on my money. and the only thing that i could think of is that i buy brooklyn burger from you. and i'll repackage it. and i'll get it back on its feet. >> we're willing to do whatever it takes. but with your guidance now, i think that, um--that

you have the hazing that's wearing the same clothing and having an older member of your fraternity or sorority wearing the same clothing as you and having a partnership, which is also hazing. i think there can be a murky definition and a blurry line as there is already. and i think that across the board, hazing exists in some capacity, whether it's at the team level of wearing the same clothes or at the dangerous, sort of behind closed doors level. and i think for me, the big part of is it is not so much attacking hazing but placing an emphasis on not asking questions, and not accepting what you're told when you first join a house. that's the most dangerous act. you're expected to dob what you're told and not and questions, and be a follower, and that's what perpetuates the hazing. it's not so much the hazing itself, but it seems like an off-product of a culture where you can't say no to things in your community. >> 82% of deaths from hazing involve alcohol. is the larger problem here really this binge drinking and excessive use of alcohol on campus, particularly in the fraternities?

you have to explain the reasoning. if you limit what's in the ice box, they will choose from what's in there. we don't buy the stuff anymore. let's face it. they are all looking in the ice box to see if there is ice cream that we can mooch. >> the american academy of pediatrics and i want you to read this, parents online, they have ways to go about how to do this. it's going to be very, very helpful. the american academy of pediatrics, a road map to health. >> you can help your child for life and save their life. thank you. i got this topic. it's about when you feel irregular. you can't take care of your business. the doctors will tell you why this might be the case. you may not be willing to talk about it, but i am. we don't want you to worry. i bought a car, over and tells you, and you're like. a good deal or not. looking at truecar.com. there's no buyer's remorse. save time, save money, and never overpay. visit truecar.com so i can reach ally bank 24/7, but there ar24/7.branches? i'm sorry, i'm just really reluctant