. >> ivan, you knew apple was going to drop its new patten an hour before it was announceded, what is these things? especially given the low retention rate we were just talking about. >> i think we'll see more accurate and cheaper devices, and more interconnectivity between things. we give our data to these platforms. nike just invested ten start ups into a campus intubate for to create new platforms that will talk to each other. so everything will become [ inaudible ] with each other, and perhaps when you are running in a park maybe you see somebody else with a band and you can start a race with one another. i think we'll see things getting more game like and more fun. >> i read today by 2017, 30% of all americans will wear a device that can track their sleep, food, exercise, and blood sugar. some of the stuff was really unbelievable. >> we're really halfway there already. think of all of the information your smartphone knows. and with google glass coming out soon, i know of an app called race yourself, and >> jamie in the beginning i was a little bit of a downer when it came to the

. >> ivan, you knew apple was going to drop its new patent an hour before it was announced, so what isure of these things? >> right. so i think -- one of the big things we'll start to see is, a, more accurate and cheaper devices, and b, more interconnectivity between these things. nike just invested into ten startups into a campus intubate for that will be using the mike fuel api to create new platforms. so everybody will become interacted with each other, and perhaps when you are running in a park, you may see somebody else with a band and you can start a race with each other. i think we'll see things getting more fun and game like. >> i read today by 2017, 30% of all americans will regularly wear a device to track their sleep, food, exercise, their blood sugar, some of the stuff was really unbelievable. >> we're halfway there already. think of all of information your smartphone already knows. and with things like google glass coming out soon, i know of an app called race yourself which will allow you to race against yourself. >> our community just tweeted in . . . jamie in the beginn

. >> ivan, you are a news tech guru, you knew that apple was going to drop its new device in a littlea, more interconnectivity between things. so for example we distribute our data and give us to these start jums. nickee just are are, created new platforms that are all going to talk to each other. as more flat forms and devices come out, they can become coming l text chullizing. you could automatic reply start a game. moor game like more fun. >> i read by today, 2017, 30% of the all americans are going to regularly wear a device that can check their sleep and wakelessness. all the technology being dwobd here to go there. is with google grass, credits i would love, previous rice west what puf seen. you can receipt against yourself. >> our community just tweeted in, said the ssk have fit star may consider other athletes getting into this. traifners and health coach that embrace nut, what's the future looking? how is this merging? >> again, personal preference, i'm never going to get rid of my trainer. these apps, continue to drive that competition. when i'm with my trainer, that trainer

for some reason apple is against it going. i was wondering if you knewif you could guess. the top three reasons. >> that is a really good question. i think it is fascinating apple would surrender to google. if i was watching the companies, i would bet on google going forward. we are already seeing a large amount of people switch. seen an uptick and downloads the last couple of days. this should not be a big surprise. thee has telegraphed intention to build a payment system on top of the credit cards they have. it really will not be innovative at all. , thessues with fraud issues that come with credit cards for payments. bitcoin represents a real threat to revenue stream. we are watching intently. i find this an out of body experience. reporting today that florida is a state within the nation who has become -- begun some form of prosecution against two individuals for money laundering. exact thenow the tales. every x number of days or weeks there is a criminal or civil threats against a well-intentioned bitcoin industry. how is the coin and supporters goi

you do. apple, we started it with one product we knew was going to be huge. i had designed this computer, it came to be known as the apple 2. ways i havewere worked all my life from when i was in elementary school trying to come up with ways to design better than any other human being at my approaches. what does better mean? better means using fewer parts, eventually it means thinking out-of-the-box. have a lot of engineering books that say here is how a certain type of thing is done, it is full of these descriptions on the here is how color television is generated. withch of sine waves calculus, it costs $1000 pos. maybe you put a little number like 7 into this $1000 board, it will put a purple on the screen. we were crossing over from the old analog world, which is like reality, to the digital world, everything is stored as numbers. one night when i was so tired, almost asleep, i had been up working on a project. an ideadrifts, popped in. i know how color television works in the analog world. in the digital world, one dollars shipped with a number could put

have you noticed the true shift in the way that talent views working apple? >> it was a golden age when he was there. you knew that whatever you are working on was going to change the world. there will be good money, not great money, but your options help you do well. this was a very singular place. that is not the case. on the other hand, a lot of the people who go to apple want to build products. they do not want to be contract manufacturers. there are not that many greek product shot. there is an interesting example. , a little harder company, will make a ton of money. maybe this can be done. >> we will see what happens. you have seen the size of companies making physical stuff and they appear in silicon valley and no. -- san francisco. --it has given harbor on hardware entrepreneurs eight opportunity. >> some of those projects have walked. hardware is a difficult thing to do. thank you so much for joining us today on "bloomberg west." coming up, more young people watch the walking dead premier and the sochi olympic games. ancill talk with the president next. ♪ x welcome back. i'm emily chang. is twitter t

apple i'll tell you why and how in tonight's deleting. each you know this founding fathers would be up the hall they knew what the obama administration was up to right now on monday the associated press reported that the white house is considering using a drone strike to assassin. an american citizen accused of ties to al qaeda if the administration ends up approving that strike at this target would become the fifth american citizen killed by our government's so-called remote assassination program is that the white house is considering killing yet another american comes less than a year after the president announced reforms to the drone program during a speech at the national defense university in that speech president obama said that while it was unconstitutional for the government to kill its citizens without due process lethal force was sometimes necessary to take out americans who wage war against their mother country. for the record i do not believe it would be constitutional for the government to target and kill any u.s. citizen with a drone or with a shotgun without due process but when a u.s. citizen goes abroad to wage war again

apple is still at number one at $463 billion. >>> it's going to be a wet weekend around here. you knew that it was a wet day.at moisture streaming a couple of thousand miles into the jet stream and into the area. it's going to slight up -- light up again tomorrow morning. this is saturday into sunday. here comes saturday's moisture and sunday is trailing off. that's a big distance. 1,500miles there. doesn't look like much because i have it pulled out. that's a lot of moisture and low levels of the atmosphere coming in. there's the current radar imagine. let's check out the north bay. we saw debora villalon out there earlier. it was dumping on her. there's still showers and heaviest stuff over by napa and fairfield. san francisco you got a few showers then the santa clara valley a little bit of a break. this break much needed because as the system comes on shore it's really going to light up. we talked about tomorrow morning real heavy rain. 9:00a.m. it's going off. starts at 4:00 a.m. by 9:00 a.m. it's still hitting pretty hard. this thing is all about the north bay. the north bay is going to get four times

apple is still at number one at $463 billion. >>> it's going to be a wet weekend around here. you knew that it was a wet day.m starting out over the hawaii island. that moisture streaming a couple of thousand miles into the jet stream and into the area. it's going to slight up -- light up again tomorrow morning. this is saturday into sunday. here comes saturday's moisture and sunday is trailing off. that's a big distance. 1,500miles there. doesn't look like much because i have it pulled out. that's a lot of moisture and low levels of the atmosphere coming in. there's the current radar imagine. let's check out the north bay. we saw debora villalon out there earlier. it was dumping on her. there's still showers and heaviest stuff over by napa and fairfield. san francisco you got a few showers then the santa clara valley a little bit of a break. this break much needed because as the system comes on shore it's really going to light up. we talked about tomorrow morning real heavy rain. 9:00a.m. it's going off. starts at 4:00 a.m. by 9:00 a.m. it's still hitting pretty hard. this thing is all about the north bay.

you do. i stayed that way. we started apple with one product we knew was going to be huge. i designed a computer that became known as the apple two. it had an incredible advances but usually they were ways i had worked all my life from when i was in elementary school and trite come up with ways to design things my own and then get a better and better than any other human being and my approach is what does better mean it means using fewer parts and thinking out-of-the-box. thinking out-of-the-box means if you have a lot of engineering books that say here's how a certain type of things -- engineers to be certain i type of product. product. here is how color television is generated in the united states, a whole bunch of language with multipliers in the circuits and calculus and it costs a thousand dollars and it can put color television on a color display. maybe you put a little number like seven into this thousand dollar board or $2,000 board and it will put purple on the screen if you put a seven. and somehow, i don't know, we are crossing over from the old analog world whic

apples. i can tell you, i've been in the chinese marketplace and seen how people took off the washington label, particularly on fuji apples and tried to stick it on other apples because they knew if that sticker was on that apple everybody in china would consume those apples even though they weren't really washington fujis. what this specialty research initiative does is say we are going to not let apples, pears and cheer reus basically constantly fall off the radar as it relates to research but will be a permanent part of a program for research and have a block grant program so that they can basically continue to do the research that's needed. again, if any of my colleagues have ever had a chance to visit the research facilities within their state, they'll know what i'm talking about. if you haven't, you should go and do it. but when you are fighting against -- or being on a competitive field with australia or china or anybody else when it comes to apples, we have constantly -- we constantly have to answer questions about phytosanitary issues, we have to constantly talk about various ways to gain access too those marketplaces and the research, just science and research, is th

they do your opinion strategically what do you think is the best move for apple from here in order to best leverage think this thing mobile present. if i if i knew what the best critique move was for apple i'd be c.e.o. of the company probably what i can tell you is that the opportunities they've yet to capture include china and india they don't have enough presence in either of those markets and they are making moves into them but ultimately it's going to take a new product and that's why i say i can't predict with that it's going to take a new product line when microsoft had a top line growth problem in the late one nine hundred ninety s. and early two thousand when windows really tapered off they got into new businesses they got into servers servers is now a bigger business than core windows for them they've got into a bunch of different businesses share point is now a multi-billion dollar business for them microsoft has been able to grow a lot of four and five billion dollar businesses and grow itself to seventy billion in revenue apple's got to ask itself the question how does it move another ten billion dollars in product what is that busi

you do need to have collaboration. i think that's what's missing in washington. >> but wasn't part of his genius is that he knew where to focus. appleand once he had a good idea that passed its sell by date is he i bandoned it. the problem that microsoft is doing today is they are doing too much. that issue of prioritizing and focusing applies as much to the president. >> steve jobs said you've got to focus. google is doing too much. it will end up like microsoft, just doing 100 different things and none of them well. steve focused on a few products. he used to have a white board. he'd put 10, cross out the bottom seven. now we'll have to see what will be the bottom one apple will do, too. >> meekia you are a perfect example. apple is not focusing as obsessively or something -- i don't know. something's being lost in translation because you're starting to see glitches on iphones, glitches on computer, glitches in the cloud. you've had one problem after another. >> i have. and the own thing keeping me switching from samsung or something other is the carrier. >> getting locked in like you do on health care. >> i want to ask you about