and to know what's going on with yourrien' lives. nojust your friends but people you care about. but people who you're interested and who aren't your friends or are on the periphery of your social circle. so, yeah, i think those are core human needs and until facebook there wasn't a great tool for doing that. but i think a lot of that and building that up was the last five years. the next five years is going to be abo okay, now you're connected to these people, now you can have a better music listening experience, a better movie watching experience, see what your friends are reading and what news you should read first. all of these things i think are going to get better and tt's the thing i'm most excited about. if we do well five years from now people will look back and y, wow, over the last five years all these products have gotten better because i'm not doing this stuff alone, i'm doing it with my friends. >> rose: and it's personal. it's not just that you're bring your friends with you. it becomes personal to you. so if you look at how people use most of the webs, most produc