book, shattered hopes, obama 's fair your to broker israeli-palestinian peace. , avi mayer, and yousef munayyer. >>> the first time we heard about this boycott was when scarlt jo scarlett joscarlett johanssen was in the news, soda stream. >> in 2005 emotional 170 different palestinian organizations called upon the international civil society to engage in these types of campaigns as a way of helping them to lift israel's boot of oppression off of their neck. so that's where the call emanated from. and of course it is modeled after the successful campaign for boycott divestment and sanctions that help lead for the downfall of thawed in south africa. >> this was a bit of an unknown issue, when scarlett johanssen and sow today stream hit the air waves. >> in this particular case, the actress had signed a very lucrative contract with seed stream to be their global ambassador. soda stream is based an illegal settlement in the west bank that profits from the palestinian labor and resources. when she signed along to soda stream, began to put pressure on oxfam, the organization she was also global ambas