>> it is kind of a strategy on youtube in general.e content that gears toward what people are interested in. frozen was such a huge success we had to put our spin on it. >> i understand why frozen is so huge. but what exactly goes into planning these videos and how do you decide what you think is going to go viral? >> we look at trends. we look at what people are sharing, we're back to -- we're very active on twitter. we take suggestions and we turn those into our standard videos. >> how are you working with youtube to build out the channel? not that much. it is on the basis of how much you want to get out of it we hav,. . we have a great collaboration with youtube. >> seven been in talks with a few tv networks, including disney. i want to know where those talks lead you. on the one hand this is an alternative to television, but if other is the question getting on tv is still the academy of success -- a pity me epitome of success? >> we can do exactly what want to do every morning, which is unique about online video. >> what would you

to now a youtube series?>> i went to film school, we were watching movies, over the last few years we've grown and become directors in our own right. it's a fast line process but a road we wanted to talk down. >> season three, how many episodes, and when will we be able to see each one? >> season threeic episodes, 30 minutes long. coming out one every week monday. four if you want to binge watch, available on our site thursday. episode one comes out on monday. >>> grinding all over new york city to his favorite song. >> here he is on the new york city subway, his commute. >> next "right this minute." >>> and still to come -- >> killer clowns hit the streets for one scary prank. >> this is terrifterrifying. >> see why in the end -- >> the prank's on them. >> how this woman's raising the bar when it comes to stretching it out. >> good looked like she swallowed an ironing board. >> closed captioning provided by -- >>> in eat yoeat yoep pa, size matter. [ speaking foreign language ] >> taken in southern eathiopia

we have a great collaboration with youtube.ent video at their space called youtube space in new york. with ahave been in talks few tv networks, including disney. i want to know where those talks lead you. on the one hand this is an alternative to television, but the other is the question if getting on tv is still the academy of success -- epitome of success? >> we can do exactly what want to do every morning, which is unique about online video. youtube is still such a unique place. >> what would you want from a network like disney? >> are videos, we make for a just a few dollars. you would be surprised what goes into each video. a couple of costumes, a couple of actors that are friends of ours. it is a very low-key operation. for bigger stuff you need more equipment. creativeoes the process entail? >> we sit down and we pick a theme, something that is wrought to our attention by our fans. i write the music and the lyrics and we grab a bunch of friends. hop -- happen. it is about solving problems. and not looking at them as prob

for own personal youtube website as subset of youtube.y take a piece of that, instead of sticking consumer with it? >> that could be a very good idea. if you look at it, the idea itself i don't think is that bad. it could make sense because you weed out all the crap you don't want to watch and get right to what you want to look at. i think in concept -- david: you would pay for subscription to youtube seriously. >> i might. listen i could put myself on youtube. get somebody to pay 2 or 3 cents. david: i see enough of myself. i'm with adam, i wouldn't pay for it. adam shapiro, todd horowitz, kim forest. thank you very much. tell us what you think. would you pay for an ad-free youtube? send us a message on facebook or tweet us @fbnatb your answers coming up. liz? liz: i'm not paying for anything extra, forget it. >>> have great idea with a new business but don't have an in with a vc firms in silicon valley? a new company called flash thunder is here to help you. do you want to know how to cash in on lower oil prices? coming up we tell you t

executives at a maker of drinks wondered if they could use youtube to reach younger customers.t contains medicinal herbs that supposedly recharge the body. but 60% of its customers are over 50. the company has been struggling to attract younger people. ♪ so they approach youtuber -- who rapped about the drink. the results topped expectations. --'s clips had 1 million hits. >> translator: it's important to express the product in an entertaining and humorous way. the number of new customers in their 20s trying the liqueur is up 20% over a year. >> reporter: youtube has become a new marketing tool, alongside tv and print media. with millions of smartphone users viewing content online, companies are being pushed to change their marketing strategies. miho achiwa, nhk world. >> that's the latest for business at this hour, i'll leave you a check on markets. >>> a japanese disaster expert is trying to change the way medical staff prepare and respond to emergencies. she's drawing on her own experiences of working in some of asia's worst disaster zones and she's empowering more nurses to

this youtuber plays big box noises using his mouth and nose.e has more than 4.3 million subscribers. when the maker of hair care products asked him to make a promotion video, he did something a bit unconventional. ♪ this man shared videos of himself playing smartphone games for an online gamemaker. the video has also become a hit. perhaps because the players don't seem to be advertising anything. executives wondered if they could use youtube to reach younger customers. yomoshu contains traditional herbs that supposedly recharge the body. but 60% of its customers are over 50. the company has been struggling to attract younger people. so they approached youtuber koji saito who rapped about the drink. the results topped expectations. it caused over 1 million hits. >> translator: it's important to express the product in an entertaining and humorous way. the number of new customers in their 20s trying to liqueur was up by 20% over a year. >> reporter: youtube has become a new marketing tool, alongside tv and print media. with millions of smartphone

now people want to see the youtube. i want to see the visual.hink it is happening over and over again. i think we have lots of stars who come from social media and we are going to have a lot more. that is how people are discovering it. >> philanthropy is very important to you. giving back. how do you integrate that in your work? >> every component of what we do, every aspect of what we do has to have the charity involved. every dollar we make has to have some kind of charitable component involved. with our shows, we try to give a dollar from every ticket sold to charity and i have never had an artist say no to that. >> you have been on so many lists, the times 100 most influential people. how old are you? >> 33. >> you are only 33? what is next for scooter braun? >> don't tell my clients i'm only 33. they tell me i am old. i think i am in the best phase of my life right now. i just got married. over the next five to 10 years, my real priority beyond that is that i want to build a family. i think that is something i am really proud of and more yo

animal behavior, how has "america's funniest home videos" continued to thrive even in the age of youtube. tonight, what they're doing next. >> pushing a rock, pushing a rock, pushing a rock. >> you b >> but first, the "nightline" five. >> automotive innovation starts right here. with a control panel that can read your handwriting. a wide screen multimedia center. and a head up display for advanced driver focus. all inside a newly redesigned cadillac of unrivaled style and comfort. the all-new c-class. at the very touch point of performance and innovation. >> number one in just 60 seconds. >>>ed a good evening. we all know the indignities of air travel. no leg room, no space for your luggage. and then the delays, the crying babies and the rude passengers. well, the airlines seem determined to make flying as uncomfortable as possible for us mortals. they are now falling all over themselves to make first class even more luxurious. we're talking massages, butlers, even private sleep with showers. and abc's alex marquardt scored a ticket. >> reporter: it's the vip flying experience. that priv

>> i didn't say you have ebola. >> can i read about that on youtube as well? >> when you first fire a gun, it might have a bit of a kick, but that's not what this guy in this video from juken had to worry about. he's got a 500 smith & wesson and about to fire at a target. but watch what happens. >> first time. [ gunfire ] >> look out! oh, oh, oh! >> get the heck out of here. get out of here. >> shot down a tree. >> fired a shot and the tree came down than one tiny bullet from that smith & wesson couldn't have brought the tree down. >> the straw that broke the camel's back. >> maybe using that tree to hold up targets for a very long time, the tree's taken a lot of hits than could be what shredded the tree trunk and maybe it was na one last shot. >> man, i hit my target. >> kind of cool because this was his first time firing this weapon, like he's a badass now, right? >> wow! >> but that wasn't the only tree that came down. this is the conner family, they live in connecticut. they had a really big storm the other day. but what i love about their home video is, i

it started when scooter braun stumbled across a youtube video of a kid in a canadian talent show. that kid was justin bieber. braun is the manager who catapulted him to superstardom. but as the music industry goes through dramatic transformations, ron is reinventing his own empire, producing movies and tv shows, investing in tech companies like uber and interest, and looking for more stars he can make along the way. joining me today, scooter braun. you were raised in connecticut. >> that's true. >> did you every in a million years think you would he dominating pop music? >> i don't know that i am dominating pop music. i am just having a good time. when i was younger, i thought like every kid that i wanted to play in the nba and nobody told me i would grow up to be 5'11". when thing led to another. i read a couple of books the kind of inspired me and here i am. >> what kind of music was scooter braun listening to when he was 13 years old? >> 13? that was my bar mitzvah circuit. [laughter] i like to "move it, move it." how i was a big michael jackson fan. i was the first kid in the

gerri: from what i hear, the videos on youtube are like look at this.d what's going on. is that your goal? >> yeah. there's a fine line -- not fine line, there's a broad line between the people who are beginners in tech and they don't know much about it, and the experts and people who are really, really into, it trying to talk to both groups of people is the biggest challenge. gerri: so it looks like you're putting something together in this video. i don't know what the heck you're doing. how does it work? >> started with one take clips, pressing record, talking to the camera, showing and stopping and upload that, and that's the video. today there's a much more elaborate process, i'm putting together videos, cutting together reviews of things. explaining things and talking about other things. gerri: let's talk about the categories you're covering here, it's pretty wide. what might i see you doing on your youtube video channel? >> a couple of play lists i put together. there would be all of the uploads, they are categorized you would see an explained pla

. >> if you want to be a big youtube star, here are changes you need to be aware of. >> the first stage is awkward. >> maybe you have an idea of what you want to do, maybe you don't. you have a camera? cool. start talking to it. >> hopefully we'll have fun and someone is watching this. don't know how good i am. good-bye. >> not the best at all. then you get into the fun stage once you figured it out. this is a time where you have no idea where you are. you try other things. today we are doing a make-up tutorial. >> two videos on my gaming channel. >> i could have a million by the end of the month. >> you're officially youtube famous. >> now you get to not care. why should you? anything you post gets a million views anyway. >> then the burnout stage. this is inevitable. how does this not have a million views yet? i uploaded it 20 minutes ago. >> i'm probably going to choke on it real bad. >> what do you want? doing anything to get a bunch of likes. you find out even though you were an a-list celebrity for a second on youtube, to the rest of the world, you didn't even exist. >> i used to

album. >> this button gets the youtube album off of it and came on the player. >> stephen: what's thement of the pono? what's better about the music? >> this music is 100% of the sound, and the ipod, compared to the best this can do, is 5% of the sound. it's a great bargain. >> stephen: i thought it was a great bargain. >> yes, it is, because you get to have a million of songs but you just get a tiny bit of each one, but you can recognize them. >> stephen: how much is this? $399. >> stephen: so not only does it look like a toborone, it costs as much as a toborone in a hotel room. >> stephen: depends on which hotel you stay? (laughter) >> but you don't have to listen. you feel the music. >> stephen: really? where do you put it, neil? >> that's up to you, stephen. look at that guy. look at those guys. >> stephen: look at those guys. >> yeah, look at all tho awards. oh, yeah! >> stephen: you know where to put it. >> there you go. (cheers and applause) >> all right! >> stephen: neil, neil, will you do a song with us? (cheering) we'll be right back with a performance by neil young! (cheers

. >> there was a youtube that i saw about a year ago -- >> okay, you saw a youtube. >> yes, i did, about beyonce out after last year's super bowl, the dance performance that she did, the movement of her fingers, the movement of her hands indicated that there was a lot of demonic symbolism attached. >> are you trying to tell me beyonce is possessed by the devil. >> she herself said her talent really comes from a spirit that she made a pact with. >> nobody request remember to make that deal, latoya, they really dropped the ball on that demon deal. >> i'm just telling you the youtube i saw. >> while there are obvious workplace dangers that be can avoided over skype, it's important to realize technology can be used for both good and evil. >> i think there are demons whose specialty is technology. >> like the geek squad. >> why wouldn't hell have a geek squad. >> how do you know are you not being catfished. >> that happens in a real exorcism as well as a skype exorcism because the demons try to lie. >> exactly but you think you are talking to the demon incubus but it is like some fat old

anything from youtube channels to twitter accounts that are very active. you would find very glossy magazine that have --that are very colorful. that have fresh content day in and day out with photos from the battlefield. with, you know, messages about the victories on the field, and you would find also blogs by these young women who are flocking to isis apparently wanting to marry these would -be martyrs. they're very proud of where they are. and you would find things, islamic state television channel which has different kinds of segments and slick and well-produced programs. >> let's say it is slick and well produced for arguments sake. what is the difference of someone who finds themselves in sympathy, moved even, and someone who will actually pack their passport, put together some clothes in a bag and get on a plane to go to a very dangerous part of the world? >> i think the issue to recognize to start with is this, often the narrative that we hear about these problems are problematic. i give you one example. we started this program talking about plans

>>> closed captionings provided by -- >>> why do we love youtube's rich ferguson so much?because he's awesome. >> generally funny dude. >> he's hilarious, he's a master illusionists. popular online because of this prank. >> oh yeah, that was a good one. >> it's a good one ab and these are some of the best moments of rich ferguson's using his head if you will. he gets great reaction from everybody, again, the best moments because people all love this prank. this video is all about teaching folks how to do it. rich offers us a tutorial, watch this. >> let me show a version you can do, halloween's coming up. check this out. all i'm doing is i have something holding inside my jacket and it goes up around my neck and i'm just shoving it up. put it over your head, but remember, you have to turn your head sideways to get the maximum height. >> that's it? >> i have to do this. >> that makes me bad because you know what he's using as his stabilizing, he was a metal ruler. >> i put my jacket over it and i'm just holding it right here with my hands. along the hop right here, take on

they build the hub on youtube. are looking at. -- howcurious about it do you make things that are viral? much research goes into what works on digital. how do you -- party find the holy grail in terms of video to viral? >> i think the holy grail is the wrong thing to aim for. what brands are learning from the creators, it is a long-term game that rewards persistence and sweat as much as inspiration and looking for the viral lift. what they are trying to do is build sustained audiences over time. a 50 subscribers rather than finding 5 million hits. we have less success finding the one viral hit then building a credible audience. >> to the audience stay with the stars? some of them have millions and millions of -- are they loyal? >> this is what is fascinating. we have people who have emerged from nowhere to become famous to the point where they have millions of subscribers. they expand beyond making videos. youtube a u2 star -- tioy star at the top of the amazon charts. many of the makeup and beauty stars have had c

oral-b. >>> watch out, youtube.calling for regulation of online political ads. quote, the fec should no longer try turn a blind eye to the internet's growing force in the political arena. ann ravel says this. explain the idea that the fec aught to regulate political expressions online. >> since 2006 there's been a rule at the federal elections commission that was hands-off the internet. the cop september that the federal elections commission followed a rule in 2006 was that online postings are free. we don't regulate speech. we just regulate large expenditures for speech. and since online postings are for free and there's a variable free marketplace of ideas, both medium costs, low costs and they are all treated the same and are accessible in the same way on the internet and people opt in to the internet and seek out that speech and those messages, we have not regulated them. but in the case we released on friday, the vote was 3-3 with commissioners voting not to regulate free posted youtube videos and three democra

youtube makes a move in new york city according to david carr, my pal of the "new york times," youtubeew studio in manhattan part of production facility and part video lab. the company hoping the new locations will bring a new pool of talent along with putting youtube closer to more traditional media content creators. you hung out there? >> i was just over there. i think this might be a new space that car was talking about, the area they're opening up to brand an people who have at least 5,000 subscribers to their channel to do production. >> thoughts fortt on this one? >> new york is the spot. i mean amazon has got media there and now google beefg up too. does that mean should the networks be worried or hollywood? >> yahoo! is doing this. there's been articles over the weekend they want to turn tumblr into a place where creators can upload their video and stuff like that as well. it's been successful for youtube having the sort of stars that came out of nowhere that do different kinds of tech reviews or makeup things or things like that and put more people on to the platform using the

on our youtube go pro channel alone, totaled $72 million. an increase of 99% year-over-year while total minutes viewed was up more than 130%. 133% year-over-year. >> now, this just goes to the idea that for the holiday season, they want that new camera to be big and branded and also that content to be front and center for a lot of their products, melissa. back over to you guys. >> thanks. still skeptical even though they raise fourth quarter guidance. this is a brand new publicly traded company. that i they're going to be on the conservative side. they're not going to miss their first guidance. >> i think you buy it up 7%. >> you buy it up, 7%. >> this is a stock that traded almost $100 down to $65, a lot of shorts in the name. people waiting for these guys to drop -- i would not go near it up 700% in the afterhours. while brian may be right, it may be in the early stages, mel. this stock right now has had amazing negative energy against it. >> so 40% short interest, the stock off 34% recently. why would you rush into it? you're going to get

michelle, facebook, twitter, youtube, google. take your pick. should the companies be doing more or less, like pulling isis off their venues? >> i think when they noticed that there are accounts that are just there to distribute propaganda to identify people who are sympathetic and get new recruits and radicalize people, facebook and twitter have a duty to shut those accounts down. but as we see accounts used for logistics and planning, i don't think facebook and twitter should shut those accounts down. turn them over to the intelligence community to harvest, contact and get information and data. >> weigh in, wayne? there is a privacy right we have to talk about, too, but go ahead. >> yes. of course there is, but i think michelle make as good point when she says we have to monitor those ones that -- in other words, you can't shut them down. they're going to communicate with each other anyway. before we had the, all of these methods by which we used with hand phones and telephone -- all of that. we had telephones and telegraphs. they're going to

abduction and detention by isis was not publicly reported until now and he parents have taken to youtube to issue a desperate plea. >> at an early age, his son was inspired by his grandfather to do humanitarian work. when he saw the suffering of the syrian people, he went to turkey and founded an organization to provide aid and assistance. >> dear son, we hope that you will see this message from me and your father. we are so very proud of you and the work you have done to bring humanitarian aid to the syrian people. we implore those who are holding you to show mercy and use their power to let you go. >> in recent weeks, isis has executed four western hostages and posted all of the videos on youtube. it was two americans and two brits. western hostages isis now holds. the national security council issued a statement saying they would continue to use every tool at their disposal to try and bring peter home. uma? >> thank you very much. our heart goes out to his family who are desperately waiting for word about his situation. thank you. >>> how many americans are fighting in syria on the si

people who watch tv on youtube? you're familiar with esa ray. that's someone who i'm proud of.t was us as subscribers who spoke. and hbo offered to take her show and broadcast it on hbo. >> it comes out around 7 and walks to work. i plan out a new way to make him fall i wh him. >> you talked about the avenue about getting on the internet. but let's talk about not being the headlining actor, but producing. the biggest lack in hollywood -- hollywood actually wants -- they're thirsting for it, black executives. you can count on one hand how many therete in film. you have tyler perry who had his own shop and oprah who had their own shops. but on one hand, you can count opportunityck executi there for someone who will have the power to green light films and the green light tv shows. and to find the next big opportunity. nick cannon believe it or not, people see him as a dj. they see him as funny on "wild and out." but nick cannon is a tv executive. y pitches and the shows that he a lot of them he green lights himself. >> i think that's important, that we have to realize there's a hu

can sell on itunes and youtube clicks is what determines billboard. >> steve: really?just go on youtube -- >> steve: and watch it 50 times. >> jimmy: yeah. well, yeah. or once. [ laughter ] but what i was thinking is maybe go to the comment section and just type in the three things that are ew. what three things -- i want to see what things that you think are ew. [ laughter ] and just write it down or go to the comments section on youtube and do that, and just have fun with it. this is pretty cool. [ cheers and applause ] i'm very excited. thank you guys for requesting it and playing it. it's just so fun when you can do something so silly and goofy and everyone wins at the end. it's great. guys, we have a big week of shows ahead. tomorrow night robert downey jr. will be here! >> steve: woah! [ cheers and applause ] >> jimmy: one of the greatest actors ever. >> steve: come on. >> jimmy: and we're gonna do a a litt then later this week steve c jada pinkett smit joining us. [ chee awesome. hot show. but first, we have a fantastic show tonight. she's a great ac we haven't

it's on epic tv's youtube channel. he jumps out of a helicopter to the most beautiful countryside. before he decides to be woefully irresponsible and get close and closer to stuff. you see how close their shadow is. >> the level of control always astounding. the more we see these, the more i'm amazed how people can get so close and skim the top of these trees and not die. >> watch this. that's the closest i've seen anybody come. >> does the military use these guys? infiltrate something. >> great way to get into a situation but do it quietly. >> it's all for that great five seconds when you almost hit a tree. brilliant. >> you gave a really good idea. >> trust me, if we are seeing it now, they probably had wing suits the past 20 years. >> got a couple of videos of no-gooders doing no good. this released by the malaysian crime campaign. this is in front of his home. this is the aftermath of this explosion. even though this car looks completely damaged and it is a residential area, no one was injured. and they are still looking for this guy. this next video, look at this evil doer. th

youtube magic can happen anywhere.. >> hi. >> hi. >> welcome to youtube. you've been a model in one of our "today" show segments. >> yes, i have. >> now you're my tour guide for youtube. >> yes, i am. >> half a million subscribers to her youtube channel. >> i am on a roll with these curly hair videos right now. >> she started off shooting videos in her basement with a web cam. >> over here, we're heading to an eating area. it doubles as the kitchen. and it also doubles as a workshop for creators like myself, who can come and learn about how to make videos, how to improve their videos. >> youtube space incorporates audio, editing and production equipment and officially opens in november. so creators can take their videos to the next level. >> at first, i didn't even know that there was a beauty community. i didn't know that people could actually go on youtube and teach others how to do makeup and hair and -- i don't know, create amazing videos. i thought it was all about music videos. >> the barely political channel has

locked out, they could be whoever they were on youtube.cebook, if they had their drag name, their performance name, they may have been performing in nightclubs all around the country for 20 years under that name, and they had 5,000 friends on facebook, they had years of memories. facebook has become a large part of people's lives. and all of their photographs and memories were there in that feed. and then they would sign on and they were locked out of the account. and facebook said that's it, no, you can't get on. send us your driver's license and prove who you really are or you can't get access. >> did it also feel like a bit of a rejection of who they are? >> yeah, they were being told if you're a drag queen and you're performing in nightclubs, hundreds of people see you every night and that's the name they know you by. and so that's the name that they were using in social media and presenting themselves to their world. when they got paid and entertained, that's the name they were knownb by. that name is just as real as cher, or stephani