part of the reason i started youtube was to democratize video. that, traditional studios, labels, and networks shouldn't get better deals than the regular creator. emily: so what is a fair percentage? chad: who knows? it is up to them. emily: more than 50%? chad: potentially, yeah. emily: netflix, hbo, yahoo!, buzzfeed, and facebook are doing native video. twitter is getting into video. what is the future of youtube in this world where content, original content is king, but there are so many places to find it? chad: it is a good thing because it means more advertisers are going to move their money into online video. i think if all of these big players, twitter and facebook and others, started doing online video, it just means more money for everyone. emily: susan wojcicki is the ceo of youtube now. how often do you talk to her? do you ever pick up the phone and say, "hey, susan, i think you guys should be charging for v.o.d."? chad: we trade e-mails from time to time. again, she has done a great job at google and i think she will do a great job a

only: the very first video youtube that was you guys going to the zoo. be a reallyoing to long -- but: it is not a cat video, it is not bad. shortly after that it be key on getting quite a few uploads from all around the world. unfortunately, jawed decided to go back to stanford. emily: it you went to the university of pennsylvania. what kind of a kid where you? chad: i really enjoyed art. do not necessarily need to be an engineer to have a startup. you have to follow through and create something others can relate to. for me, art and startups are two different things. but i was curious about things. i really enjoyed art. for me, growing up, dabbling, i guess, you do not need to be an engineer to have a startup. you just need to be someone with ideas. and you have to follow through with creating something that others can relate to. so, for me, you know, art and startups are not too different. emily: how did you end up in silicon valley? chad: i read about a small startup beaming money through palm pilots. at the time, the company was called confinity. and

part of the reason i started youtube was to democratize video.hat, traditional studios, labels, and networks shouldn't get better deals than the regular creator. emily: so what is a fair percentage? chad: who knows? it is up to them. emily: more than 50%? chad: potentially, yeah. emily: netflix, hbo, yahoo!, buzzfeed, and facebook are doing native video. twitter is getting into video. what is the future of youtube in this world where content, original content is king, but there are so many places to find it? chad: it is a good thing because it means more advertisers are going to move their money into online video. i think if all of these big players, twitter and facebook and others, started doing online video, it just means more money for everyone. emily: susan wojcicki is the ceo of youtube now. how often do you talk to her? do you ever pick up the phone and say, "hey, susan, i think you guys should be charging for v.o.d."? chad: we trade e-mails from time to time. again, she has done a great job at google and i think she will do a great job at

michael, your thoughts on youtube.el: yesterday, they announced a paid service to watch youtube videos on the current creator videos as well as new was they are likely to create. it is ultimately a competitor to netflix but also a competitor to , people like spotify and pandora because youtube is, when you strip out the videos watched without motion, it is the largest music service. it suggests that they are looking for another revenue stream beyond advertising. emily: video is another place where facebook seems to be moving ahead. what you seeing in the trend there? guest: marketers are desperate for high quality video inventory , and there are few places you can go to get scale, particularly on mobile devices. for a long time, youtube has had that domain unto themselves, and as you mentioned, facebook is putting a lot of pressure not just on video but across the ad tech spectrum on google to innovate and at the end the day, that is a fairly good thing. we are seeing good products come out of google. in the past, they

youtube doubled down with its own platform.month, youtube says that gamers are watching 144 billion minutes of gaming videos and live streams. one gamer is estimated to be worth $12 million and the company just released a beta version of sponsorship that allows viewers to subscribe to their famous gamers for a monthly fee. joining me now, is the head of youtube's global gaming partnership. ryan wyatt. it is an honor to have you here in the studio. we have a bit of a demo and you are going to explain to me why people love watching other people. >> we have youtube gaming. this is something we launched at the end of august. to give you an idea, to kind of walk you through you have the , ability to add different game pages. people are interested in many different games that are out there. you can go all the way back to 1996, as well as some of your favorite creators. there he is, 39 million subscribers. he has more subscribers in the population of canada. emily: you just added away for people to subscribe to their favorite gamers f

youtube is still youtube.see if they are seeing engagement there. the ceo has made a lot of dramatic changes. we will see those are to play out. david: talk about the rumors of dividends. , made ceo is indicated some positive indications that she may be open to returning some cash to shareholders. google has $70 billion in cash. they will have $100 billion in cash. there's a lot of pressure from investors for google to do some more shareholder friendly things. she is coming from a completely different background. it has not been something that they've been paying attention to. she is the person they brought in to control expenses. there is a possibility that she can get that give these things serious consideration. david: emily chang will have a lot more on bloomberg west. she will be joined by the ceo of acknowledged to break down those numbers. ♪ ♪ (ee-e-e-oh-mum-oh-weh) (hush my darling...) (don't fear my darling...) (the lion sleeps tonight.) (hush my darling...) man snoring (don't fear my darling...) (the

in the world of youtube fame this family is a big deal. youtube royalty. their channel, the shaytards has more than 3.5 million subscribers. their videos almost 2 billion views. >> first day of school pictures. >> reporter: what started as a gimmick. a father filming his family's daily life has turned the family into a mega brand. the butlers are millionaires just from pressing record. >> the ultimate answer to why do people watch your videos is because inside, i think people want a happy family. that is a longing for a lot of people. i think that's why people watch to get hope that they can have that. >> reporter: now they have endorsement deals with household names like band-aid. i'm stuck on a band-aid brand because a band-aid is stuck on me >> reporter: and target. >> we made a quick target run. they had everything for the project. >> reporter: their promotional power reaching celebrities like matt damon. >> maiden voging moment. >> the voyage. >> shay karld is onecarl is owner of maker studios, bought for $500 million by abc's pattern company, disney.

. -- youtube gaming has more features. third-quarter results, the company saying it turned a $3 billion profit, but revenue was down 14%. big blue missing wall street estimates on the sales side as it struggles to turn the business around. ibm reduced its full-year earnings per share guidance. look good. do you see something i don't? tom: there are signs of hope, evidence the transformation is happening. it is just not happening quickly enough. emily: she wants to focus on cloud, analytics, and security. tom: when you are the management of ibm, you have to look for the silver lining somewhere. the double-digit growth is a positive sign. the problem -- the conversion is not happening quickly now. these are potentially some of the lower margins kind of businesses, so profitability will continue to be a challenge. these are valuable businesses, this is the wave of the future. this is the way people will want their software delivered. they want the analytics that ibm is investing in, but it is just a big ship. turning a big sh

ben: youtube without the ad. dari: it's a paid subscription service that lets you watch endless videos at free but of course it will cost you. lidia curanaj helps us find out. reporter: on youtube you can watch and listen to some of your favorite artists like taylor swift. youtube is also our first up in the latest and cutest baby videos and if you are looking for an entire cut that's on your two. the paid services called you too bread. tech experts seth gordon. >> this is youtube transforming from the youtube you knew at lip syncing videos into netflix. they want to be a rep competitor in the streaming of videos. reporter: it allows you to save videos on line. this ad launches next week of beginning january the you too bread subscription we get you access to exclusive content. >> most content providers say it's a chance for their fans to watch videos without ads but i think there is controversy going on because people feel like they are not given the choice to sign up as concert providers are not. reporter: over

. >> one of the biggest winners from shifting viewers and the ad dollars that follow them, youtube. robert kinsel says this is just the beginning. >> if you look at youtube, you know, just on mobile alone, we have bigger reach than any cable networks in the united states. so, clearly, we're attracting people and we're also attracting them on a high-val device. >> while youtube grows its video views 60% year over year, it's also facing more competition than ever, including from facebook. not only does facebook no longer direct a lot of traffic to youtube, it's also making big moves to cash in on its billions of daily video views. and makers studios along with other big content creators on youtube are looking to build beyond google's video platform, which shares just about half of its ad revenue. >> youtube is a great partner for us, and we do very well there, but it's not -- you know, we're not exclusive to them. and our job is to reach peoplch wherever they are, and not everybody's on youtube all the time. >> reporter: and content creators are eager to work with other distributors,

he created his own youtube channel.ve been a cute hobby, but kids doing this broke the old rules of show business. musicians used to have to get an agent or get discovered by a record company but bieber didn't start that way. now that video has been viewed 49 million times. of course now that bieber has been signed by a major label, he gets to do far more expensive and grotesque things like this. ♪ >> okay. i'm not a fan, but i'm clearly out of touch. i'm proud i have more than a quarter million twitter followers. but bieber has 66 million. i have a youtube channel, too. most of you watch this program on fox cable channel. but if you miss it here on the web, heck, some of my stuff gets viewed millions of times. it makes me proud. then i learned there are kids like this girl who make amateur videos that get even more views. ♪ baby baby baby ♪ ♪ >> tiffany posted that on youtube when she was how old? >> i was 17. >> you were just fooling around and what happened? >> i started posting videos when i was 15 and slowly fans s

. >> to add to the mystery he releases it under a fake youtube account name. >> so we invented a person, claudia mckinny and then her story was that her dad used to be a judge and she was taking court evidence and putting it up on youtube. >> but exhibit b-5 doesn't catch on right away. >> how's that? >> no, you look like al qaeda. >> to help it gain momentum kyle reaches out to his friend, star of the tv show "the office". >> i e-mailed and said would you mind tweeting about this. he was like, yeah, man. he put it up and it really took off because of that. >> shut up. >> so really we owe the success of exhibit b-5 to dwight in the office. >> within a year the video scores more than 6 million hits. >> i had no idea that it would get the response that it did. like whoa. >> comments pour in from viewers debating its validity. >> people arguing about it's real because of this, no, it's fake because of these top ten things. and that's been the phenomenon that's kept it going and made it go viral is that argument. probably the most distressing stuff was the personal messages that i would get

they need a second source of revenue for youtube to be profitable.look at the estimates on how youtube is doing, it is a its valuationand with google and alphabet is high, but nobody is sure if it is profitable yet. one of the reasons is because there is an unlimited inventory of advertising. i selling subscriptions to the people who love youtube, they can get a new source of revenue without increasing the cost of running it. does you to pay for this? reporter: three features, one is ads, -- no ads, another is that you will be able to watch videos off-line. you can save them or bring them a us of lake -- bring them on subway, whatever it may be. a third is that they will be releasing online pilots. angie: what kind of original content has youtube commissioned here that we will all want to pay for? reporter: they've got four, comedy. and comedy. they are leaning on the people who are already popular on youtube. i'm like or four years ago when --tube funded mainstream unlike three or four years ago when youtube funded mainstream artists like madonna, t

youtube is for cats playing piano, not serious math.ut i went home that weekend, got over the idea that it was not my idea. i made those videos public. i thought it was only going to be for my cousins. but it wasn't long before it was clear that people who weren't my cousins were watching. emily: so tell me about the moment where you said "there was a bigger problem here i can solve, maybe this could be my full-time job. maybe this can be my mission." sal: in those early days, when i asked my cousins for feedback, and they famously said they liked me better on youtube than in person. they liked, also, having no judgment. if they have to review something from fourth grade and they were in ninth grade. or if in the middle of the night they were stuck on something, they didn't have to call me or anything, it was just on demand. then when i started getting letters from people on youtube. some of the initial ones were just simple "thank yous." but then the comments, you know, "this is the reason i was able to pass algebra," "this was the rea

users for youtube.e numbers and say this is smart business? >> i did. i had an opportunity to do something with a channel, with a network that was ultimately going to be in the hands of producers and editors in a dark room somewhere that i didn't have control of it. i had that realization and i realized i want to control my story. >> anna, there's literally no one here to help me. >> what do you expect. >> we are working directly with vogue, one of the most iconic brands in fashion. we're working with a model, carly kloss. i shouldn't call her a model. she's a entrepreneur, business person, philanthropist. >> techy. >> techy. obviously on youtube, they're partners in our program. >> the better the content, the more ad money you'll bring in. >> it's great for the creator ecosystem where bransds are becoming more comfortable. creators are becoming more comfortable with brands. >> just this spring a bank of america analyst estimated youtube is worth $70 billion. recent estimates by researchers know digital

. >>> a lot of simple joys of parenthood caught on youtube. on the "charles only" youtube channel, you've got a dad of lionel richie's "hello." jell-o is it me you're looking for >> daddy has changed the lyrics and the baby is enjoying this concert for one. i've got to say dad does have a very nice voice. but that child is like, give me more food, dad! jell-o i love you explanation. just watch and be amused. >> whoa! >> what just happened? the baby is like, you know what, fly. i like how mom is like, um -- i hope there were some pillows down there. >> pranksters leave a bike for the taking. but the thing is, there's rope attached to it. >> that's the prank. bait hits a bit of a sna boom. >>> this prank by twins tv on youtube seemed like a great idea. >> we leave this bike laying around to see if anybody wants to steal it. little do they know. >> there's a rope attached to it. >> that's the prank. the first guy jumps on the bike, takes off with it. these guys are super excited because they know what's coming. >> i hope it's a strong rope. oh, m

joining me today on "studio 1.0," youtube cofounder and former ceo, chad hurley.had, thank you so much for being here. it is so great to have you. chad: thanks for having me. emily: in 2005, you activated the url, youtube.com, right? chad: on valentine's day. emily: on valentine's day. chad: so romantic. emily: describe the last 10 years. chad: for me, it has surpassed all of my expectations. we were really simply trying to solve a problem for ourselves and our friends. how do you share videos that were sitting on your desktop?

joining me today, youtube superstar lauren elizabeth. okay, lauren, i want to talk about your massive 1.1 million youtube subscribers and over 900,000 on instagram. holy smokes. i know you're going to have a very big opinion about twitter firing 8 ppt of their work force. do we feel like twitter is kind of going out of fashion? >> i don't know. i still love twitter. >> thank you. i'm glad you said that. i do, too. twitter is actually my favorite. >> i love twitter. i can send out witty tweets and delete them. >> i feel like that's the one format, besides, obviously, you two, where we really have a written voice. >> it's so different. it's so art sill and you're supposed to be supercool on twitter i just say whatever i want. on instagram, i try to be really cool. >> a lot of people don't want to read anymore. they just want to see photos of what you're doing, a selfee and some of these art sill shots that i want to take. >> i have way more followers on twitter than i do instagram. i love twitter. i hope it's not going anywhere. well, big

a lot of people try to do youtube. i just feel like i started early and i really kept doing it. >> there are so many places for people to go. what did you do that was unique that you think caught the attention of your fans and the and everybody else? >> i think at the end of the day, when you are, you can have fancy editing, fancy cameras, but if you're just telling stories and people are connecting to that and if you're being authentically yourself and having a good time, people want to watch that. that's why people watch you, because they like watching you have fun. >> you're unique and you say that. you're a different kind of kid. you're not the every-day kid. >> a sweet little face. >> what is it that people connect with? >> i think it's the showing the good and the bad. it's not just the highlights reel of this is all the good things but being honest about why. and i think a lot of people can relate. >> give us an example. day like. >> you don't have bad days. >> i try not to. but if something's stressing me out o

my kids know youtube. they watch youtube. they don't watch original television. they have not found a way to monetize. >> they can't pay the youtube stars and worried some of the youtube stars leaving. their last big effort to increase the quality and was to go with traditional tv players and pull them on to youtube and offer them lots of money. that didn't work. this is a priivot. they are saying let's put the stars behind the pay wall and give them more money and try to build them up and keep them here. this is a new strategy in that sense. >> thanks. >> good to be here. >>> brain surgery may only be starting to solve our greatest health challenges. ahead, bryant gumbel in our toyota green room how one big leap could happen on live tv announcer: this portion of "cbs this morning" sponsored by liberty mutual. on your medicare look part d prescriptions. at walgreens, we call that "carpe med diem." that's almost latin for "seize the day to get more out of life and medicare part d." from one-dollar copays on select plans... ...to now reward points on all prescripti

i hope when we put it on youtube.book of world record as the most subscribers in your youtube channel. you are beating everyone else, 15 million is the incomes one down. >> yes. >> stephen: i want to thank the internet for allowing their emerer to be here for this-- em poirer to be here for this. you are sort of a pioneer of this "let's play" videos on youtube. what is their philosophy. why do you think people like it so much watching you play games? >> i think it's not just watching me play it. it's kind of like we're hanging out. it's like if you are sitting with a friend on a couch, you are playing games together. and your friend -- >> your friend will never give you the control. >> never. [bleep] you, it's my show. >> stephen: now you do drop the f bomb a lot. >> oops, yes, well i heard you too before. >> stephen: i was just responding to some fans. you are from sweden though. >> that's correct. >> stephen: but you swear in english. are there no good swedish curse words. >> there is a ton of great ones. and do you

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youtube is launching a new service. plus domino's is taking its product on the road. >> massachusetts is one of a dozen states getting money back from u.p.s. hannah daniels has today's money watch. good morning, hannah. >> reporter: good morning, ladies. u.p.s. will be shelling out $4.2 million in 17 states including massachusetts for false delivery claims. the giant settled after allegations it overcharged state and local government by faking arrival times of packages. a former u.p.s. employee exposed the scam. other cities include washington d.c., new york, and chicago. >>> youtube introduced an advertisement-free subscription service. youtube red will cost $9.99 a month. subscribers get to see everything on youtube but without the ads. you'll have the ability to see everything you want with a device for offline viewing. >>> domino's pizza is rolling out hot new cars, literally the second largest u.s. pizza company has unveiled its pizza mobile equipped with an oven. the converted delivery cars can hold up to 80 pizza

>> by the way, glozell, you're like a youtube sensation. if people don't know you, they're not on youtube. how many followers do you have? >> over all social media, 9 million. >> how is that possible? >> more than i've got. >> how does that happen, glozell? >> it happens because i don't know what i'm doing. >> yeah. >> and it's been fun and i just post things and it goes off. when i was growing up, there was no internet, so i didn't know -- >> you were just being you. >> exactly! so, i just started posting on this thing called youtube, and it started taking off. >> what post caught people the most that you were like, i cannot believe i got a gazillion view on this? >> my first one was my push-up bra will help me get my man back. >> hello! >> yes. >> and of course, the cinnamon challenge. >> what's that? tell our viewers. >> the cinnamon challenge is when you take some cinnamon and put it in your mouth. sounds simple enough. so, i did that, but i almost died. >> why? too much cinnamon? >> too much cinnamon! >> it's not good for you. >> i did