they became professional youth -- university -- youtube creatd they can make money up loading videos. these are people who have a global brand. a lot of times they have millions of subscribers. they're making a good living on youtube. and they are extremely well-known. they are extremely famous among their demographic end users. and so now we have youtube is a collection of a huge amount of video content. professional youtubeers. and of course tv also users youtube as a way of putting their content on it and promoting it and having it be part of of a site why there are a billion people coming every month to watch videos. >> rose: i didn't say this but google was born in your garage. >> yes. >> rose: showed up and said i want to rent your garage. >> i was looking for someone to help me pay the mortgage and they were looking for a place to rent. it turned out to be a pretty good match. they moved in. it just looking for them to cover the market like i was looking for a hot start up or new search engine or anything. >> rose: or change your career. >> no. i was looking for them just to pa