and there youtube red, a subscription service, amazon, as you mentioned, potentially apple doing originalis a lot of competition, great for the consumer, challenging for netflix, and a lot of room to grow. every year we have groomed. —— groan. are there warriors? absolutely. there is also excitement about what we can do. the boss of netflix admitting he can't rest on his laurels. richard broughton, research director at ampere analysis, joins me now. good morning. good morning. so, were you surprised to see how well they are doing? i think netflix couldn't really afford to miss another target, so i suspect they threw everything into ensuring that they we re everything into ensuring that they were going to... managing expectations? i think so, they would have been cautious with the projection competitor last time and they would have wanted the market to react favourably to another performance. is it about the investment in original content paying off, what else are they doing thatis paying off, what else are they doing that is working? two things they are doing, one is huge volumes of origi